Luxury auto competitors are putting their gloves on and extending their reach to affluent consumers through social media with the addition of Google+ accounts.
Reading between the 2011 Luxury Daily headlines shows that high-end marketers were increasingly interested in growing their social media networks and boosting mobile commerce and ecommerce transactions and will continue to do so in 2012.
Italian label Ermenegildo Zegna is continuing its efforts in new technology with its latest iPad and iPhone mobile application that will live-stream fashion shows and accept immediate mobile transactions.
Last month in luxury marketing - Burberry is 2011 Luxury Marketer of the Year; Bergdorf Goodman is 2011 Luxury Retailer of the Year; Top 10 luxury branded mobile apps of 2011; Top 10 social media luxury marketers of 2011; Top 10 luxury branded videos of 2011.
The Audi A7 and Range Rover Evoque climbed to the top of the totem pole earlier this week by winning Autoweek’s prestigious “best car” and “best truck” categories, respectively.
Today in luxury marketing - Tiffany most exposed to luxury slowdown; Why marketer love for QR codes is not shared by consumers; India's flashy new rich drive luxury car boom; Year's challenges likely to be déjà vu.
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