Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
German automaker BMW is bringing its vehicles closer to consumers with a new augmented reality platform as part of its ongoing strategy to provide more information to interested customers wherever they are.
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
Luxury Daily's live news from Jan. 6 - Miu Miu evokes disparate eras, aesthetics for spring 2017; Jaguar sees invaluable opportunity in connected infotainment services; Schiaparelli updates iconic constellation-themed jacket for today’s wearer; IPO not in Neiman Marcus’ foreseeable future.
Today in luxury marketing - MCM: Fashion accessories’ next billion-dollar brand; Lincoln is outperforming the luxury auto market; Department stores, once anchors at malls, become millstones; Louis Vuitton v. My Other Bag: No license required.