Luxury Daily, July 11, 2017 – Hermès puts new spin on traditional love stories

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July 11, 2017

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Apparel and accessories

Hermès puts new spin on traditional love stories

French leather goods maker Hermès is telling the story of an untraditional romance for its latest playful vignette.

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Strategy

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Retail

Fashion brands moving toward direct-to-consumer marketing and commerce: Fashionbi

As digital culture and rising costs of production have disrupted the ways fashion brands sell their products, more and more of them have begun to consolidate their brand and market direct to consumers, rather than relying on traditional notions of advertising and commerce.

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Apparel and accessories

Saint Laurent nourishes future couturiers with hands-on educational course FREE

French fashion brand Yves Saint Laurent is nurturing the next generation of fashion talent with educational programs in partnership with two major French fashion schools.

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Food and beverage

Hennessy shows off scrupulousness in creating Paradis Imperial

LVMH’s Hennessy has taken its advertising to a global scale and is using data capturing to maximize its efficiency.

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Travel and hospitality

Luxury travel brands need to look to chatbots: report

Chatbots for travel brands will soon likely go beyond something that is simply unique and interesting, but will be a necessity that consumers will come to expect.

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Strategy

Richemont – Luxury Memo special report

Swiss conglomerate Richemont has seen setbacks in the past few years due to the challenging climate in the watch industry where so many of its brands are rooted. But its recent refocused willingness to adapt, innovate and change is likely to exhibit the resilience of the company.

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News briefs

Lanvin, Hudson’s Bay Company, Tesla, real estate, Four Seasons, Sotheby’s, Safilo – Live news

Luxury Daily's live news from July 10 - Lanvin said hiring Olivier Lapidus as artistic director; HBC CFO stays on amid successor search; Tesla stabilizes South Australia’s power grid while looking to sustainability; China dominates global upscale real estate market, faces challenge from Scandinavia; Four Seasons expands private jet itineraries following demand; Sotheby’s to sell mementos of space exploration in upcoming auction; Safilo modernizes North American headquarters as part of streamlining plan.

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News briefs

Tiffany, sponsored content, Burberry and Bugatti – News briefs

Today in luxury - Tiffany hunts for path to regain "cool"; Fashion’s full disclosure — or not; Burberry investor Royal London to vote against pay report; The Bugatti Chiron is coming to the US, but who is buying it?

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Columns

Mobile transformation must start in stores

The fact that 90 percent of store associates are discouraged from possessing a mobile device in-store blows my mind.

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