Luxury Daily, July 15, 2022 – Alexander McQueen appeals to those on the move with new sneaker

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July 15, 2022

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Apparel and accessories

Alexander McQueen appeals to those on the move with new sneaker

British fashion house Alexander McQueen is turning to the power of dance and movement as a form of self-expression through a bold film campaign promoting its new Sprint Runner sneaker.

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Sustainability

Sustainability overrides brand name: Positive Luxury

Over the last several years, environmental and social responsibility have skyrocketed to the top of business priorities, and luxury consumers are now beginning to choose sustainability over heritage.

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Retail

80pc of shoppers looking to splurge on themselves: Saks

Ecommerce platform Saks has released its Saks Luxury Pulse survey, which found that affluents are still coming out in droves to shop luxury.

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Strategy

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Retail

Versace, Sephora, Mercedes and VistaJet

Luxury Daily’s live news: Versace stages chic rebellion with Lily James; Sephora cuts ties with Russia, sells subsidiary; Mercedes introduces electric bike collection; VistaJet expands Private World collection with European excursions.

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Fragrance and personal care

Can L’Oréal conquer beauty’s next “Blue Ocean”?

The race for a slice of China’s at-home beauty device industry pie has already begun. From January 2021 to May 2022, a total of 12 local beauty instrument brands have received funding.

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