Precision-cut crystal maker Swarovski is enticing foot traffic in its London stores with an in-store art exhibit designed with contributions from the brand's social media fans to capitalize on the attention the city is receiving due to the 2012 Olympics.
Crystal Cruises is bridging the gap between old- and new-world technology via a print advertisement that uses mobile application Aurasma to bring the static ad to life.
For luxury brands, direct mail pieces must work to create a call to action to incentivize purchase in-store or online, but must do so in a way that does not dilute the marketer's message.
Fairmont Hotels & Resorts is asking consumers to take a quiz that reveals their travel personalities for the chance to win a hotel package, giving the brand an opportunity to add contact information to its list.
The wide variety of ads in the summer issues of luxury-focused publications spanning apparel, fragrance and high-end jewelry indicate that luxury consumers are ready and willing to spend on big-ticket items.
Today in luxury marketing - Luxury beats tech as Kors tops IPO ranking; Asia's lap of luxury looks short of puff; Lanvin to open men's store in New York; Louis Vuitton lures China's super-rich with custom leather art.
BlackBerry may have been sold to the world as the first mobile messaging device that could link to business email servers. But that distinction is now meaningless as Android and iPhone dominate.
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