Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.
With marketers across multiple industries recognizing that their mobile experiences are falling short of customer expectations, 88 percent plan to invest in mobile this year, according to a new report from PointSource.
Luxury Daily's live news from July 19 - Prada sends 27 models into surreal landscapes for fall campaign; Four Seasons Macau gathers newly engaged for wedding planning bootcamp; Bentley looks at the big picture with gigapixel image; Marie Claire UK connects editorial with ecommerce in beauty store.
Today in luxury marketing - Turning around Tiffany; McQueen reacts to student project involving late designer’s DNA; VW emissions cheating ran deep and wide, state alleges; Rio risks empty Olympic legacy as real estate stalls.
Somewhere in that moment of truth between what the customer expects and what your app offers, the ball gets dropped. The experience breaks down and fails to deliver.
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