Luxury Daily, July 20, 2021 – From house heritage to creative storytelling, luxury brands keep podcasting
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| | Marketing From house heritage to creative storytelling, luxury brands keep podcasting  |  When it comes to reaching affluent consumers in 2021, many luxury brands have recognized the benefits of audio. Entire
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| Software and technology What Netflix video games might mean for luxury marketing |  Global video streaming platform Netflix is eyeing the video gaming space as consumers increasingly turn toward interactive digital entertainment, in a move that may further encourage luxury brands to explore gamification. Entire
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| Real estate Demand for second homes dips as prices plateau: Redfin FREE |  The hyper-competitive housing market resulting from the COVID-19 pandemic appears to be slowing down, as price drops passed 4 percent for the first time since September 2020. Entire
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 | Automotive Luxury automakers gear up for London E-Prix return |  With the London E-Prix returning after five years, luxury automakers including Jaguar are using the event to further engage with consumers and motorsport fans. Entire
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| Home furnishings Webinar: Off the wall: Trends in color, paint and wallpaper FREE |  Register now for this free webinar Aug. 11 at 11 a.m. to noon ET (New York time) focused on the role that color, paint and wallpaper play in luxury homes as consumers spend more time multitasking from their residences and look anew at what is around them. Speakers include noted interior designer Julia Buckingham and the global brand ambassador for leading paint and wallpaper brand Farrow & Ball. Join us! Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Ermenegildo Zegna, Tokyo Olympics, luxury cruises and Bentley |  Luxury Daily’s live news: Ermenegildo Zegna Group poised to go public; Lexus owner distances itself from Olympics advertising; Legal entanglements continue between cruise lines, CDC and Florida; Bentley names McLaren alumna head of marketing for Europe. Entire
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| Food and beverage Why water is not just water when it is Chanel |  The more familiar something is – in other words, the less differentiated it is – the closer that brand should gravitate around the reference price. But does that apply to luxury? Entire
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