Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
Italian designer Moschino is continuing its goal to reach today’s on-the-go consumer with a newly-released mobile site that the brand is pushing on its recently-created Twitter account.
Luxury hotel chains Ritz-Carlton and the Four Seasons top the charts in overall customer satisfaction, according to a recent survey from J.D. Power and Associates.
Going mobile and engaging your audience anywhere and anytime is not about extending an Internet Web site to a mobile Web site and onward to a mobile app.