Swiss watchmaker Audemars Piguet is capturing the balance between innovation and tradition that goes into its Royal Oak Supersonnerie timepiece through sound.
Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.
Luxury Daily's live news from July 22 - Estée Lauder hires from within as Tom Ford Beauty accelerates; Christian Louboutin adds touch of glamour to Cuban olympians’ attire; Robb Report brings best of the best to Australia in regional debut; Belstaff delays IPO to concentrate on UK growth.
Today in luxury marketing - A leather tote that’s luxuriously ripped; How Aquazzura built a business by making sensible shoes sexy; Chanel invests in four French silk companies; Hilton may bring its luxury brands Waldorf Astoria and Curio-A to India.
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
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