As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
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gZn3p\/c5SMMus39Nk8fDUpnZrVmFx25Xtxbr4yxfgzY4Tvf4F8dQErOOCtOnaf5aA\/ziie14ZTc9PNoyWSk0VC9gmyGRTBVqD\/TJOKpej2k2F1mf1GthBz2IcGbcSW5ed89wqbDZdR8b1RmgPc9BfnkUxwei7pinISiTa8elzSXJCi6uStjAY2xD20LwB3bgiNiHT18\/twvyc8dSBWi4mxJNP9zvgQqc9ujAubVKrkhNZifRLF6TH1ANbWquXJiuvOlcWfg0oxIsSOB5u46VDvxjE8yU2rtw2wlwqxRnYw4fAS7wiRIzaLW5w8ybwgpGq0ddAQFZnCh5tQ6NvLbXISfaEvGT+pz2LlzBHYCqeLi4o+PGAp6XQ\/yUxxw9c17V8ZX3N8HIQ\/wJ+Ibl7hYgVyUsCRu4BZltecRz8hTQbJbEixqy0Z58Jm3Z2olqauxcQ0UQ7KleNWW6pizjoNaSyA36ZQ1xlFJXASpmWf5+DdJuGYuk9GXsUGoi6QGqECHefgk0bCXXz2NJ3mbjspCm8ZVSPK7h6rSIdk2ZiThBoIQMRbg2PaJSIShK6lEAGK8aCA0UNwq0x9WJpE9K4GHzVvvIuf09GVk0P1JHeDkEi6V2kaGvtjLDBF2RppbjCpgTT0fDLfJOZOmm+t5g94bbu38q19JjPAXSdXlpSKLuINsMYNOD90y1iKEH1O7GBFLV0gJpYL4uArYWHNNbxPyCxCClDSysvedT\/ILGlzcOKCILcGZD5r\/3Iy4PSb3Mqb+ccTWzrGbJK4HPzIGzsG\/wng57m1\/33RNK7ld087+ninBmdzd0RaKH4+8hlbFBYiF2rkiZCdCOZASG6yp8BnLn1wemgrYNRaDGTxIc\/\/iBwiXIg7GyHdf4qELsH2g6glLwLxs6\/rVJAjCeO1ly8wgxxzSLvgJmp2BlMtKodyp1hfNV5WVJacOy6nLU36y3IwMbeODAHqm9Tg8TBOK4sEz4RL6IbQslQCag88fj6WSbmogD6aMFA1TkNKsHwdDNZR0tiYhxnCOrmKd99NYWFnXcvtsaJV7h0DgsP3IWiPjm49iSwbrPFfaU77BtAAASCCajLBQ6iupPmw6J\/Wfl3X6C3lsQezj4arob+nUl+5iLKq8w5ZCB\/cRPvF9obNm0jRrq+ZPDNX+eGkamQILcPCe3CDBLEE4nRtgN77xsbKwMBKHixyXChfwAoPI6a2oKK3Tyl84lnm0O8edodDCpXVFnLAj72JbSocAT08vEOx9yOqrhGlwVOU2DyT3vZdFZXAiu5\/oeMPIlm6Bk55v6fryf2Sn9Xt7RrFh9NfvI3\/KXPJTeyZeUjcuwvNhc\/Zb3ceVHdF4rmh08w9lVKkY5K5xweVuqlFJ6pOBNKKUn4LRBRNaHRX0w4RqtXYsAHpipTDd4VTaleS3bNH25XgNvrwAxqGJe068+1qMQTsk3KeYCfG5ez2CrkrooqIGiSjEsZ2mlx7rw4Mv7bRTAZQP63YbaYb53MDLMoAoEF9urOkc9jU8EB+Yw3aOeQWpgqGKEw1IMy6XbQ+nGghIYp1zAhu38nNcLQuowrTTA9rAwUKFpIcgcfMH2W\/TEtSYxTMIL3QLYHolPBNisxV2+i7NLrAev5\/oenzAHnb9Uh+OdjlULmU24qsI1o8dW2qmX5+t9jwICup0G31+H0zPC6pfp2i0DZhp445QQct6lknD\/m938cwjGqNnPFhkPyeAHpecoXhwe5W\/b9ZBVaL++Xvyjpb1\/Idwf97pcPAWO46J6\/a7McpEr\/\/t+B745CjbBjZKTMYGjUw\/daHrb41TyRZOTAYNayzDzsHmNc+fUujTiVfPijq28zq99+IJa0Fp2xh+\/emaluyingSgeQGFmd8GY4ICIlwErQ594SQgKAs9NctB+RH07M8rXE0+pwPGHBriqEYwNuHBmFtIf68tfpcYprjehnyLQsyOYDAnrGREkTTbIW6KgxZacFGC3K3IC56iLwd1H0u+1trF7K8y65mY0U0O2QPbwTL6hOC8HGQOAVPBX9XXCcIZ4ptK0LvuV20ewmw4dFmeTs4bEf\/mnOWPn7knibjd+7hEMxUGG9EjELRrnv9cVNYh9+wbbDD\/\/WiSOd5Innor8rVBwE2U+pK8Jy7Lvp3z876GcC+H30DZVNJonV\/c1Cs1gvpLA8IAN4ZHa6nsdy7199Fu5MzMBP3MrjyE7HoyUv60FAKGPlQBBLE9arPiYWox\/gYL7fXtmEBwR02gWNRfsscGtutAHxTvAILzep6UGf+6GTbyKBEdKyj624v8hhTwVDQ3eU4SlxJBTJDPOnA4cYuXL8hN+kMUCRa5wpoJRM6LfbBE4kLrJIQWogRk9akvc8AZ3Ech9r+q3qzkG+\/laYR2+EQGI6QRpuhz2PhApU3qJMYYZ0yBfztE+DK9Eh6uy\/XzKeB9iLHO\/P7+SokAQqcku7bzF2nJuxI8PtCHwQyG4BFn8Qhe5sGcJFMCMx8sVRzz8XK6xeO1GktZ9ibfkvLmms6ezeuyLHtoAxXiHELYMYZrHaLlJUWbEOU\/4L2eOlyX5AF2ey\/0GBNM74+NoPSoZcGXpmngCmChvY8xxUzPNnZ2+Uq0ZDJAwUs6SOBvH0cgP2LGdRYahCtaLh2OE8SSpOW6aNkGuphi\/sMrFUrss+WuMSTwRx0kXrYmrZM2M1s0V38z1ladWs4xmbseecf9YWIVGGK6cjpvPXcK1sF\/tgYtCcPRrG6M18za7wXkiqEHRYx3TM3TeuBf8j02F6LWgzNnea8SgY5ESlUzugjxO26FNZaM\/4PetL2Ni4Y47ndJjtDhs67ALUnjE5Q7lv3BrMKCc6SHl0QYgusGGVSit0sWjpp\/SwNWDbXYkEZRNCrqWqEVc\/ToC+6b6V1JwVVDnc4biX9ItyMXRrM5RfoQzuw+DWeOUPvF4reSoPuC5mVqnJ\/8M\/3vLYK8TZCHSI9iAyP+m5heLIPIabPduyMQV0OQ9FTp4hSP1hlEnb4FQNtbJPmr3QLRXo8SdXPBpPc3EQszK09K4V\/ukofG2Mlumj6925t32OcYVrQAcfUeoSYzcYOSBpD1L48yQPlp81wE5iNqJ33cOirXfEUMSv21YU2h6kNl6ORBzPE3X5goUVrNehPz0fh1XXxMhU82y5cs6w+N+9Z1lXjkvv","iv":"815599988bf6810e3716240076d7f415","s":"1724f064eb95aec2"}