As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
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","iv":"156a55ea2c8091ccb3fa988e10b8f538","s":"6106b68c3a5070f2"}