Luxury Daily, July 6, 2016 – Top 10 brand social videos of Q2

July 6, 2016

Today's headlines

Top 10 brand social videos of Q2
Chanel plants interest in high-jewelry with urban wheat field
Fendi turns Trevi Fountain into catwalk for 90th anniversary
Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform
Chloé curates optimistic playlists for Apple Music
Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile
Vogue Arabia, BMW, Tag Heuer and Mandarin Oriental – Live news
Couture, Tod’s, Ferrari and Chinese consumers – News briefs
6 tips to stand out in social media

Marketing Top 10 brand social videos of Q2
By Jen King
	The second quarter of 2016 saw video advertising advance as native content began to formally take hold of the industry. Entire article

Jewelry Chanel plants interest in high-jewelry with urban wheat field
By Staff reports
	French couture house Chanel is harvesting consumer attention through an eye-catching street art installation. Entire article

Apparel and accessories Fendi turns Trevi Fountain into catwalk for 90th anniversary
By Jen King
	Italian fashion house Fendi is honoring its connection with the city of Rome as the brand begins celebrations for its 90th anniversary. Entire article

Fragrance and personal care Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform
By Jen King
	Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience. Entire article

Apparel and accessories Chloé curates optimistic playlists for Apple Music
By Staff reports
	French fashion label Chloé is partnering with Apple Music to delve into creative director Claire Waight Keller’s free-spirited music tastes. Entire article

Travel and hospitality Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile
By Staff reports
	Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers. Entire article

News briefs Vogue Arabia, BMW, Tag Heuer and Mandarin Oriental – Live news
By Staff reports
	Luxury Daily's live news from July 5 - Vogue brand enters new market with Arabian edition; BMW teams with Intel, Mobileye for autonomous innovation; Tag Heuer defies gravity through aviation partnership; Mandarin Oriental New York builds bespoke Manhattan adventures for young fans. Entire article

News briefs Couture, Tod’s, Ferrari and Chinese consumers – News briefs
By Staff reports
	Today in luxury marketing - Snapchat takes turn at couture; Tod’s weighs shift in collections sales strategy; Ferrari offers open-top version of $1.1M hybrid LaFerrari; As tastes mature, Chinese crave native materials. Entire article

Columns 6 tips to stand out in social media
By a Luxury Daily columnist
	For most marketers, social media is undervalued and misunderstood. Entire article

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