Ultra-affluent U.S. consumers choose Amazon.com as their preferred online shopping destination because it is easy to navigate and does not use Flash, according to a luxury tracking study from Unity Marketing.
British clothing designer Mulberry has combined 3D and 2D imagery, further entangling luxury and fantasy in its newly debuted autumn/winter 2011 campaign video and images.
Luxury retailers such as Marc Jacobs and Four Seasons have seen immense response in using location-based mobile applications to drive in-store traffic.
Louis Vuitton has launched the latest series in its ongoing core values campaign, this time featuring Angelina Jolie to target global jetsetters and risk-takers.
In a flurry of consumers buying gifts for newlyweds and graduates, the luxury and jewelry industries maintained their momentum in June, according to a report from MasterCard Advisors SpendingPulse.
Today in luxury marketing - Behold Christian Lacroix's Desigual collection; Kiehl's will open its first-ever spa on the Upper East Side; Former Marc Jacobs exec says core issue of suit still not addressed.
HTML5 essentially makes the juicy, interactive features that made Flash so attractive - video, audio, animation - now achievable within the browser, no downloads or plug-ins required.