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Luxury Daily, July 9, 2013 – Top 10 luxury branding efforts of Q2

July 9, 2013

Today's headlines

Top 10 luxury branding efforts of Q2
Miu Miu bolsters fall/winter collection via female-focused video
Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Harrods boosts foot traffic with new exclusive handbag exhibit
Swarovski gains exposure via Instagram video contest
Piaget elevates new collection in China via celebrity ambassador
St. Regis caters to America’s Cup fans with themed offers
Prada, Loro Piana, Bally and Lanvin – News briefs
Marketing to a community of one

Advertising Top 10 luxury branding efforts of Q2
By Erin Shea
	Luxury marketers revamped their voices without losing their core DNA to keep target consumers engaged while attracting new, younger consumers during the second quarter of 2013. Entire article

Advertising Miu Miu bolsters fall/winter collection via female-focused video
By Erin Shea
	Prada-owned Miu Miu is layering its fall/winter collection with female-focused advertisements and a short video that highlight the personalities of the brand's models. Entire article

Multichannel Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
By Staff reports
	Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers. Entire article

In-Store Harrods boosts foot traffic with new exclusive handbag exhibit
By Joe McCarthy
	London department store Harrods is increasing foot traffic through the expansion of its luxury accessories department with The Handbag Narratives that rewards consumers with exclusive views and offers. Entire article

Mobile Swarovski gains exposure via Instagram video contest
By Erin Shea
	Precision-cut crystal maker Swarovski is gaining exposure through a fan contest that uses mobile image-sharing application Instagram's new video features. Entire article

Advertising Piaget elevates new collection in China via celebrity ambassador
By Joe McCarthy
	Richemont-owned Piaget's new global brand ambassador, actress Gong Li, is stirring interest in the Couture Précieuse collection throughout China and other markets with elegant appearances and her commitment to craftsmanship. Entire article

Events / Causes St. Regis caters to America’s Cup fans with themed offers
By Joe McCarthy
	Starwood’s St. Regis San Francisco is bolstering its position as the official hotel of the 2013 Annual America's Cup with bespoke services for guests designed to mesh with the world of sailing. Entire article

News briefs Prada, Loro Piana, Bally and Lanvin – News briefs
By Staff reports
	Today in luxury marketing - Prada launches museum curator talent competition; LVMH spends $2.5B on Italian cashmere brand majority stake; Bally on the hunt for new creative lead; Former Lanvin head named CEO of Italian jeweler Buccellati. Entire article

Columns Marketing to a community of one
By a Luxury Daily columnist
	Mobile advertising may find itself overtaken by a more sophisticated and subtle mobile marketing of targeted promotions dependent on user profile, behavior, location and context. Entire article

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