Robb Report's annual Best of the Best list for 2012 was just released, indicating the best brands in all luxury categories. Marketers including Rolls-Royce, David Yurman and Four Seasons are taking advantage through strategic ad placement in the midst of the lists.
German fashion label Hugo Boss is pushing its Boss Orange watch collections via a Facebook contest that lets users set the time on a virtual timepiece and enter to win a watch each day for 50 days, while adding consumers to its social media and email lists.
Italian automaker Ferrari created a collection of premium golf equipment, footwear, apparel and accessories in collaboration with Cobra Puma Golf that it is pushing via a dedicated microsite.
Luxury brands should aim to draw in-store traffic from locals and tourists during the summer months with exclusive events and travel-oriented marketing tactics to trigger sales, experts say.
Swiss watchmaker Breguet is seeking parallels between watch innovation and aviation with an event honoring 10 historical brand timepieces onboard New York's Intrepid Air, Sea and Space Museum later this month.
The Thompson Beverly Hills hotel is looking to draw dads for Father's Day weekend by offering special packages involving Audi, Porsche, Mercedes-Benz and Bentley car rentals.
A new wave of location-based applications has arrived on the scene to cheers of being the "next big thing" by the tech community while instilling fear in others.
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