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Zegna Group raises revenue 8pc in first quarter
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Luxury Daily, June 13, 2014 – Schiaparelli celebrates couture relaunch with digital scrapbook

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June 13, 2014

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Schiaparelli celebrates couture relaunch with digital scrapbook
US Internet advertising revenues jump 19pc in Q1: report
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Mercedes-Benz shows dark side in new fashion campaign video
Lalique marks jewelry collection growth with dedicated boutique
89pc of prestige hotels investing in mobile site: L2
Poltrona Frau gives consumers up-close look at construction through Spain events
Bang & Olufsen teams with BMW to present in-car audio system
Baume & Mercier examines life’s moments with “Celebrate Dad” effort
Louis Vuitton outsources Father’s Day push to consumers via Pinterest
Mulberry, Neiman Marcus, casual luxury and luxury real estate – News briefs
Why soft launches are becoming the game marketer’s best weapon

Multichannel Schiaparelli celebrates couture relaunch with digital scrapbook
By Nancy Buckley
	French fashion label Schiaparelli is presenting consumers a new method to engage in the behind-the-scenes process of a collection. Entire article

Internet US Internet advertising revenues jump 19pc in Q1: report
By Joe McCarthy
	Brands continue to up their digital advertising budgets, according to the Interactive Advertising Bureau. Entire article

Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
By Staff reports
	Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article

Internet Mercedes-Benz shows dark side in new fashion campaign video
By Sarah Jones
	German automaker Mercedes-Benz is highlighting its ties to fashion with an eerie campaign video for spring/summer 2015. Entire article

In-store Lalique marks jewelry collection growth with dedicated boutique
By Jen King
	French crystal-maker Lalique is reconnecting with its roots for the opening of a dedicated jewelry boutique at 20 Rue de la Paix in Paris. Entire article

Mobile 89pc of prestige hotels investing in mobile site: L2
By Joe McCarthy
	Luxury hotel brands are ramping up mobile investments to regain sales lost to online travel agencies, according to L2's latest report. Entire article

Events/Causes Poltrona Frau gives consumers up-close look at construction through Spain events
By Sarah Jones
	Italian furniture brand Poltrona Frau is highlighting the hand craftsmanship of its pieces through a touring event. Entire article

In-store Bang & Olufsen teams with BMW to present in-car audio system
By Nancy Buckley
	Danish audio and video company Bang & Olufsen is joining forces with German automaker BMW to offer an in-car audio system. Entire article

Advertising Baume & Mercier examines life’s moments with “Celebrate Dad” effort
By Jen King
	Swiss watch manufacturer Baume & Mercier is continuing its “Celebrate Moments” campaign with an update geared toward Father’s Day gifting. Entire article

Mobile Louis Vuitton outsources Father’s Day push to consumers via Pinterest
By Staff reports
	French fashion house Louis Vuitton is encouraging its Twitter followers to pin their favorite Father’s Day gift items as a way to outsource advertising to promote products. Entire article

News briefs Mulberry, Neiman Marcus, casual luxury and luxury real estate – News briefs
By Staff reports
	Today in luxury marketing - Mulberry turnaround falters as luxury brands diverge; Neiman's adjusted profits fall; The new age of casual luxury; Local markets dictate price, features of luxury housing. Entire article

Columns Why soft launches are becoming the game marketer’s best weapon
By a Luxury Daily columnist
	Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk. Entire article

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