Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that have been in the news for reasons other than the products they endorse.
Native social advertising is expected to increase its share of location-targeted mobile ad spend from 19.8 percent this year to 28.1 percent by 2020, according to a report released today by BIA/Kelsey.
Luxury Daily's live news from June 16 - Gucci pays homage to Tom Ford era with museum space; Mulberry reports sales growth following creative transition; Glenfiddich clears up whisky stereotypes to woo next generation of drinkers; Land Rover stages over-water stunt to prove vehicle’s strength.
Today in luxury marketing - Carolina Herrera taps Snapchat publication Sweet; Stella McCartney is making menswear; Yoox Net-a-Porter loses another executive as human resources chief quits; Formula One still following the money.
In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.
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