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Luxury Daily, June 18, 2015 – Migration to ecommerce most pronounced in luxury fashion

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June 19, 2015

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Today's headlines

Migration to ecommerce most pronounced in luxury fashion
98pc of mobile purchases are remote: Euromonitor
Search optimization on desktop, mobile needed by fashion brands: L2
Kenzo takes poppy flower around the world in new series
Caruso champions Italian heritage, lifestyle in fantastical film
Luxury brands active in less conventional European cities
Mercedes uses social platforms in GLC reveal
Luxury furniture market experiencing 4.1pc growth: report
Armani, Hennessy, Hermès and Barneys – Live news
Dior, fashion-tech, Pitti Uomo and Mercedes – News briefs
Inviting opinion pieces on luxury marketing, retail and media
6 fundamentals of successful mobile engagement

Research Migration to ecommerce most pronounced in luxury fashion
By Joe McCarthy
	Within the luxury industry, fashion brands are seeing the gap between in-store and online sales close at the sharpest rate, according to a new report by the Luxury Institute. Entire article

Mobile 98pc of mobile purchases are remote: Euromonitor
By Joe McCarthy
	NEW YORK – For all the excitement surrounding proximity-based purchases, the vast majority of mobile sales occur remotely, according to a Euromonitor analyst at the Mobile Research Summit June 18. Entire article

Research Search optimization on desktop, mobile needed by fashion brands: L2
By Kay Sorin
	In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2. Entire article

Internet Kenzo takes poppy flower around the world in new series
By Kay Sorin
	Parisian fashion label Kenzo is taking consumers around the world in five short videos with the latest campaign for its Flower by Kenzo fragrance. Entire article

Internet Caruso champions Italian heritage, lifestyle in fantastical film
By Sarah Jones
	Italian menswear label Caruso is promoting the elevated lifestyle that goes along with its tailored apparel in a “commercial masked as an art-house film.” Entire article

Blog Luxury brands active in less conventional European cities
By Nancy Buckley
	New York, Paris, London, Milan, Hong Kong and Tokyo typically steal the attention of luxury consumers, but after a recent trip throughout several European cities, the presence of luxury brands is evident throughout most, but scarce in others as a result of geopolitical issues. Entire article

Multichannel Mercedes uses social platforms in GLC reveal
By Nancy Buckley
	German automaker Mercedes-Benz is looking across many social media channels for the release of its new GLC model. Entire article

Research Luxury furniture market experiencing 4.1pc growth: report
By Sarah Jones
	The luxury furniture market is projected to experience a compound annual growth rate of 4.1 percent for the next five years, reaching $27.01 billion by 2020, according to a new report by Allied Market Research. Entire article

News briefs Armani, Hennessy, Hermès and Barneys – Live news
By Staff reports
	Luxury Daily's live news from June 18 - Giorgio Armani responds bluntly to Kardashian tweet after typo; School is in session at Hennessy’s virtual cognac academy; Hermès finds inspiration in Japanese cartoons for accessories effort; Barneys to introduce shoppable Instagram content. Entire article

News briefs Dior, fashion-tech, Pitti Uomo and Mercedes – News briefs
By Staff reports
	Today in luxury marketing - Dior unveils new "house" in Seoul; New York vs. London: Which is the world's fashion-tech capital?; Fashion is unavoidable at Pitti Uomo; Mercedes’ $230K Maybach defies China’s cooling luxury market. Entire article

Columns Inviting opinion pieces on luxury marketing, retail and media
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

Columns 6 fundamentals of successful mobile engagement
By a Luxury Daily columnist
	Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise? Entire article

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