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| Publishing Did content keep the goodwill going for luxury brands during the lockdown? |  As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times. Entire
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| Beauty What luxury brands can learn from the beauty industry’s ecommerce boom |  The third set of insights from DLG’s latest report, “The Online State of Skincare Brands,” sheds light on how a thoughtful ecommerce strategy can lead to frictionless consumer experiences. Entire
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 | Strategy Call for nominations: Luxury Women to Watch 2021 FREE |  Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Retail Could Beijing’s second wave of COVID-19 affect consumer sentiment? |  Beijing implemented some of the strictest preventative measures in China since the coronavirus was first detected in its city of origin, Wuhan, some 700 miles away. Now, however, a new outbreak has cast a shadow on Beijing’s recovery Entire
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| News briefs China tourism, Neiman Marcus, LVMH’s Belmond, Rebag, EVRYTHNG and Arianee |  Luxury Daily's live news: Will European luxury collapse without Chinese tourists?; EVRYTHNG, Arianee partner to offer item-level traceability, authentication for luxury and fashion goods; LVMH’s Belmond hotel group runs paean to Italy as travel slowly resumes; Rebag, flush with funding, expands from handbag core to accessories resale; US department store giant Neiman Marcus Group, with $250M in fresh debtor financing, gets to live another day. Entire
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| Marketing 5 laws of post-pandemic financial recovery |  Avoid defining yourself solely by your products or services. Those criteria alone may create a limited view since certain products can become irrelevant as tough times change market demand. Entire
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