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42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
Mercedes-Benz adds celebrity touch to G-Class rollout
La Mer appoints first male brand ambassador
Double-digit growth streak continues at Hermès
Porsche named official electric vehicle of 2024 Met Gala
Nobu to open hotel, restaurant in East Cairo
Prada Group sees first quarter sales rise 16pc
LVMH, CFDA launch Earth Week video series
Gucci makes splash with 'Lido' collection
Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale

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Luxury Daily, June 6, 2013 – Gucci CEO claims philanthropy gives meaning to luxury products

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June 6, 2013

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Today's headlines

Gucci CEO claims philanthropy gives meaning to luxury products
Cartier boosts New York foot traffic via limited-time installation
Audi upgrades digital brand experience through new immersive Web site
Armani opens up exclusive Rome event to digital audience
Mercedes-Benz propels environmental efforts via mobile app
The Hollywood Reporter relaunch triggered 119pc luxury ad growth
BMW, Mercedes, luxury hotels and China – News briefs
Book excerpt: Deliver total product experiences

Events / Causes Gucci CEO claims philanthropy gives meaning to luxury products
By Tricia Carr
	VIENNA, Austria – The CEO of Gucci at the FT Business of Luxury Summit 2013 earlier this week said that the long-term goal of the Italian brand’s philanthropic efforts is to enhance its reputation and meaning to consumers. Entire article

In-store Cartier boosts New York foot traffic via limited-time installation
By Erin Shea
	Richemont’s Cartier is boosting foot traffic to its New York boutique by hosting an installation for its revamped Paris Nouvelle Vague collection. Entire article

Internet Audi upgrades digital brand experience through new immersive Web site
By Tricia Carr
	Audi of America is enhancing the customer journey by remodeling its Web strategy to provide easy navigation and a cleaner look among other updates. Entire article

Internet Armani opens up exclusive Rome event to digital audience
By Tricia Carr
	Italian fashion house Giorgio Armani is keeping the brand top of mind to a global audience with a digital campaign for its One Night Only Roma event. Entire article

Mobile Mercedes-Benz propels environmental efforts via mobile app
By Erin Shea
	German automaker Mercedes-Benz is propelling environmental efforts through a new mobile application that shows off the energy-saving technology used in its vehicles. Entire article

Q&A The Hollywood Reporter relaunch triggered 119pc luxury ad growth
By Erin Shea
	Prometheus Global Media’s Hollywood Reporter reported a 119 percent year-over-year increase from 2011 to 2012 in luxury advertising after its transition from a trade magazine to a mainstream entertainment news source. Entire article

News briefs BMW, Mercedes, luxury hotels and China – News briefs
By Staff reports
	Today in luxury marketing - BMW says Abenomics boosting Japan demand amid slump in Europe; Mercedes enjoys record May as compacts drive sales growth; Luxury hotels: Luring the next generation; Luxe brands take strategic approach to China’s lower-tier cities. Entire article

Columns Book excerpt: Deliver total product experiences
By a Luxury Daily columnist
	What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences. Entire article

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