Luxury Daily, June 7, 2011 – Marc Jacobs sees 2pc click-through rate with advertorial

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June 7, 2011

Today's headlines

Marc Jacobs sees 2pc click-through rate with advertorial
Rich media ads on iPad outperforming iOS, Android devices
Hugo Boss, Kiehl’s, Frette roll out promos for Father’s Day
Taj upgrades to experiential online push for hotels and palaces
Prada, Moncler, Heidsieck and Elle - News Briefs
How mobile technology is changing the way that consumers bank

Internet Marc Jacobs sees 2pc click-through rate with advertorial
By Rachel Lamb
	Apparel and accessories designer Marc Jacobs International saw strong site traffic and click-through rates with an advertorial launch celebrating 10 years of its Marc by Marc Jacobs line. href="https://www.luxurydaily.com/marc-jacobs-sees-2pc-click-through-rate-with-advertorial/">Entire article

Research Rich media ads on iPad outperforming iOS, Android devices
By Mickey Alam Khan
	Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets. href="https://www.luxurydaily.com/rich-media-ads-on-ipad-outperforming-ios-android-devices/">Entire article

Mail Hugo Boss, Kiehl’s, Frette roll out promos for Father’s Day
By Kayla Hutzler
	Targeted messages related to Father's Day are a good way for brands to catch consumer attention and stand out in email inboxes, according to experts. And Hugo Boss, Kiehl's and Frette know this. href="https://www.luxurydaily.com/hugo-boss-kiehls-frette-roll-out-promos-for-fathers-day/">Entire article

Internet Taj upgrades to experiential online push for hotels and palaces
By Kayla Hutzler
	Targeting distinct categories of upscale clientele, Taj Hotels Resorts and Palaces has upgraded to an experiential interative home to build its online business. href="https://www.luxurydaily.com/taj-upgrades-to-experiential-online-push-for-hotels-and-palaces/">Entire article

News Briefs Prada, Moncler, Heidsieck and Elle - News Briefs
By Kayla Hutzler
	Today in luxury marketing - Prada has filed a stock market listing in Hong Kong to raise as much as €2.1bn; French investment firm Eurazeo SA said it would buy a large stake in Moncler cancelling IPO. href="https://www.luxurydaily.com/prada-moncler-heidsieck-and-elle-news-briefs/">Entire article

Columns How mobile technology is changing the way that consumers bank
By a Luxury Daily columnist
	As mobile technology continues to attract new, savvy and informed users, the banking industry must use innovative mobile techniques to connect with existing customers as well as attract prospects. href="https://www.luxurydaily.com/how-mobile-technology-is-changing-the-way-that-consumers-bank/">Entire article

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