In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.
Italian automaker Ferrari announced plans for a Ferrari Land theme park to be built in conjunction with PortAventure Entertainment, Barcelona, along with the brand's first hotel.
Karl Lagerfeld, creative director of both Chanel and Fendi, is spending time curating the fragrance portfolio of his eponymous fashion label with a interactive digital touchpoint approach to increase awareness for the new range.
Department store chain Neiman Marcus is offering consumers the ability to preorder looks hot off the fall runway shows exclusively on its ecommerce site.
Audi of America is teaming up with MIT and General Electric to track more than 150 million taxi trips in New York to address urban transportation problems.
The annual Baselworld watch and jewelry show held in Basel, Switzerland, March 27 through April 3 has developed a mobile application to help attendees keep track of what they have seen as they traverse the many booths set up by the world’s leading watchmakers and jewelers.
British shoemaker Kurt Geiger is taking consumers on the production journey of its Britton pump to highlight the craftsmanship that goes into one shoe.
Four Seasons Resorts Lanai, HI, is collapsing the time guests have to wait to truly begin their vacation by creating a full-service airport lounge at Honolulu International Airport.
Estée Lauder Cos.’ Crème de la Mer has partnered with Le Spa at the Park Hyatt Paris-Vendôme to show off its expertise in skin and beauty care to the hotel’s affluent guests.
Today in luxury marketing - Hood by Air, Suno are LVMH prize finalists; Bottega Veneta receives green certification for eco-friendly HQ; Hugo Boss sees pick up in sales and profit growth; BMW posts surprise fourth-quarter profit gain on 3-Series.
Those with money to burn in North America, India and Brazil are more focused on experiences, while the Asian rich are still hell-bent on acquiring as many luxury goods as they can.
Proper communication with customers via mobile outreach would not only reduce marketers' stress from the uncertainty, but also decrease the cost of lost productivity.
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