Luxury Daily, March 18, 2021 – Luxury must approach TikTok with authentic storytelling
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| | Marketing Luxury must approach TikTok with authentic storytelling  |  Luxury brands have an opportunity to build trust with consumers by incorporating TikTok into their marketing strategies. Entire
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| Marketing How text message marketing can improve brand loyalty |  With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel. Entire
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 | Jewelry Forevermark embodies the spirit of possibility with diamond collection FREE |  De Beers Group’s diamond brand Forevermark has launched its latest jewelry collection Avaanti, hoping to inspire consumers to realize their strength and potential every day. Entire
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| Webinars Webinar: Protecting brands from fast-growing counterfeiting, return fraud FREE |  Register now for this free webinar Wednesday, April 7 at 11 a.m. to noon EST (New York time) on how to protect the brand as counterfeiting and return fraud grows in fashion and apparel with rapid consumer adoption of ecommerce. Join senior executives from the business as they offer a roadmap. Entire
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| Retail These Western brands are winning China’s local markets |  Personal consumption expenditures are wildly different in China. Still, most international brands employ a homogenous marketing strategy in the country. Entire
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| News briefs Balenciaga, Audi, Realm, Bryte, luxury auto and brand protection webinar |  Luxury Daily’s live news: Balenciaga’s video game highlights fashion-gaming trend; Audi improves warning system to boost driver safety; Realm partners with Aidentified, using AI to expand offerings; AI mattress maker partners with luxury hotels, improving sleep experiences; Automakers pay tribute to racer Sabine Schmitz; Webinar: Protecting brands from fast-growing counterfeiting, return fraud. Entire
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| Columns What luxury brands can learn from Burberry x Marcus Rashford |  Beyond the prestige of international tournaments, luxury brands compete to sign the biggest names or artists to win over the “fan fashionista.” Entire
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