With the passing of Elizabeth Taylor yesterday, a chapter closed in the book of glamour. Are there enough celebrity spokespersons with her stature and pulling power who can move the needle for luxury brands?
Giorgio Armani is supporting the UNICEF Tap Project with an iPhone application where the brand will donate one dollar for every "like" on Facebook during March.
Backed by an email push, French powerhouse Chanel is using actress Keira Knightley to promote its Coco Mademoiselle fragrance with a new short film to drive online sales.
Today in luxury marketing - Luxury retailer Harry Winston sees sparkling 2011; Tax authority checks into sale of Bulgari shares to LVMH; PPR luxury group goes green.
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