Sir Rocco Forte's Brown's Hotel in London is giving guests treatment fit for princes and princesses by introducing a Royal Wedding-themed package, but its lack of well-rounded marketing could make gaining awareness difficult.
Department store chain Saks Fifth Avenue is using Facebook to hook three upscale women to model in a Marc Jacobs-inspired photo shoot to post on its Saks POV blog.
French fashion house Louis Vuitton has expanded the reach of its fall/winter collection by streaming the fashion show that is optimized for the iPhone and iPad.
Today in luxury marketing - Jimmy Choo plans buying back into luxury footwear brand; Starwood to unveil top luxury brand in capital; How to target affluent Facebook users.
Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent.