Many luxury brands turned to online for more targeted marketing in the last few years. But with the volume of advertisers on the Internet growing exponentially, some are turning their attention back to print.
Today in luxury marketing - CH Carolina Herrera sets up shop in Paris; Dolce and Gabbana mulling D&G options; Tiffany & Co. appoints new executive vice president; John Galliano apologizes, to face trial in Paris.
A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think.
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