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March 21, 2019
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Print

Will print make comeback as marketers struggle with Internet clutter?

March 4, 2011

Will the cluttered Internet bring print back?

 

By Giselle Tsirulnik

Many luxury brands turned to online for more targeted marketing in the last few years. But with the volume of advertisers on the Internet growing exponentially, some are turning their attention back to print.

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  1. 2019 luxury spend expected to grow highest in UK
  2. Tom Ford, Swiss watches, Bulgari, Audi, Piaget and Mercedes - Live news
  3. Day's wrap: Hermès, Bloomingdale's, Panerai, Google, smartwatches and JW Anderson
  4. Television advertising is losing its clout in conversational pull
  5. Research online, purchase offline trend is defining luxury sales: report
  6. Prada, Dior among brands testing Instagram's in-app shopping
  7. Panerai brings collectible timepiece to ecommerce
  8. Hermès net profits up 15pc in 2018
  9. Improved digital communications key to service center satisfaction
  10. Estée Lauder, Prada, Tesla, Ruinart, Louis Vuitton and Moynat - Live news
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