Leading up to the RHS Chelsea Flower Show, British department store Harrods is bringing the garden to consumers across channels through a botanical takeover.
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
Luxury Daily's live news from May 11 - Moët & Chandon toasts living in the moment for UK events; Dior fetes longstanding Cannes presence with flagship opening; Jaguar prevents 500K tons of emissions via aluminum recycling; Mandarin Oriental, Bodrum to host beach parties with Ibiza’s flare.
Today in luxury marketing - Brunello Cucinelli sales increase 9.1pc in first quarter; The oldest name in luxury tech is ready to ride the wave it created; Resale sites prepare for battle; How travel is changing the fashion industry.
Given that just 200 apps make up more than 70 percent of all app usage, it can be awfully challenging for brands outside of that elite group to create something that sticks.