Mobile
May 12, 2016
Cognitive capabilities are entering the mobile mainstream
By Staff reports
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
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","iv":"6885e3bc14acbaf1e829f09cc81929bc","s":"c8f7f18306ac573c"}
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