Mobile
May 12, 2016
Cognitive capabilities are entering the mobile mainstream
By Staff reports
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
{"ct":"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","iv":"b6541fe1bf898cddb53c96132767b404","s":"11c76f7575807ad8"}
Share your thoughts. Click here