Mobile
May 12, 2016
Cognitive capabilities are entering the mobile mainstream
By Staff reports
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
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","iv":"1fc892750eaa811b2ada496500f05fa6","s":"3c347cc85825f70d"}
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