Mobile
May 12, 2016
Cognitive capabilities are entering the mobile mainstream
By Staff reports
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
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","iv":"c2b782438e2895d703143038f453e554","s":"a9d65c7d14198d4a"}
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