Luxury Daily, May 16, 2018 – Digital driving majority of luxury ad spend growth
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| | Marketing Digital driving majority of luxury ad spend growth  |  While high-end brands have been slower than mass players at adopting digital advertising, luxury marketers are allocating more of their budgets towards online media. Entire
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| Apparel and accessories Bottega Veneta saw 9-point ad recall lift from Facebook-engineered campaign |  Italian fashion brand Bottega Veneta worked with Facebook for an experimental Luxury Hack, creating a completely digital and mobile campaign in just seven days with the help of specialists from the social network. Entire
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| Fragrance and personal care Karl Lagerfeld branches into beauty via ModelCo collaboration |  Fashion designer Karl Lagerfeld is extending his eponymous brand into cosmetics with a collection that reflects his playful yet polished aesthetic. Entire
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 | Jewelry Hublot recruits soccer legends for World Cup campaign |  With the FIFA World Cup only a few weeks away, Swiss watchmaker Hublot is celebrating its love of soccer with a new campaign featuring some of the sport’s greatest players. Entire
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| Real estate Luxury home prices shot up by 8pc in Q1: Redfin FREE |  Luxury home prices were up significantly in the first quarter of 2018, thanks to shrinking supply at the end of last year. Entire
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| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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 | Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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| News briefs St. Regis, Furla, Gucci, YNAP, Cartier and Private Jet Card Comparisons – Live news |  Luxury Daily's live news from May 15 - St. Regis tours the island of Kauai as its own Hollywood excursion; Furla looks to Japan with Italian craftsmanship; Gucci taps a fashion icon to tell its fortune; YNAP sees strong organic growth, expects positive future; Cartier schemes on a new mindset in regards to Hollywood; Private Jet Card Comparisons invests in personalization for decision making. Entire
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 | News briefs Nordstrom, Longines, China’s factory brands and Tesla – News brief |  Today in luxury - Nordstrom extends size range to 30 stores; Luxury watch Longines finds time for Collins Street; China’s emerging factory brands threaten the luxury market; Tesla driver death investigated after Musk lashes out over coverage. Entire
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| Columns 3 ways for retailers to improve their email marketing campaigns |  Any retailer optimizing its purchaser experience, email frequency and email content will be far ahead of its competitors. Entire
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