Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
As consumers tire of banner and pop-up advertisements, native advertising content has provided brands and publishers with less intrusive options to communicate their messages.
Snapchat’s new shoppable advertisements could solve past issues with a lack of return-on-investment data on the mobile messaging application through more seamless and direct calls-to-action, as long as retailers are wary of being intrusive.
Luxury Daily's live news from May 18 - Burberry lays out cost-cutting measures following revenue decline; Tiffany sued by former employee for alleged religious discrimination; Panerai dives into brand history through Florentine exhibit; Fairmont, Le Labo partner to offer olfactory exploration.
Today in luxury marketing - Moneybags: Is the frock-market the new stock-market?;
Alibaba's Ma cancels speech after row with anti-counterfeiting group; A bright horizon for cruise lines as luxury sea travel surges; Luxury real estate's new weapon: Celebrity brokers.
With many alternatives to choose from, millennials demand better value for their money and greater real-time curation from their luxury brands. They will not accept a brand’s status at face value, preferring to unearth information for themselves.
HR professionals get a heavy dose of sales and marketing messaging on a daily basis. Most of it ends up in the proverbial or literal trash can. Money wasted.