The aspirational/symbolic buyers that most luxury marketers are chasing have all but disappeared in this economy, according to one of the leading luminaries in the luxury marketing world.
Italian fashion label Prada is presenting “A Therapy,” a short film starring Helena Bonham Carter and Ben Kingsley that demonstrates how the brand’s items are recognizable and coveted by everyone.
Macy’s Inc. is using third-party Chinese retailer omei.com to increase sales, which may give Macy's and sister company Bloomingdale's a better understanding of Chinese consumers while increasing sales in a booming luxury market.
Mercedes-Benz is building awareness through product placement and sponsorship at the 73rd Senior PGA Championship by allowing consumers to hone their golf skills while engaging with interactive brand experiences.
Jeweler Tiffany & Co. is pushing a new collection by in-house designer Paloma Picasso and its mobile commerce-enabled site via an advertisement in the Pandora iPhone application.
Premium tequila company Dobel is collaborating with musician Perry Farrell for a multichannel campaign spanning print, social media, television, sponsorships and digital advertising to promote its Maestro line.
Today in luxury marketing - Gucci presses trademark case in other courts; Burberry targets super rich with bigger stores; The future of Armani; Lexus moves to trademark spindle grille.
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