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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group | | |  | Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire
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Columns
Challenges of sports audience targeting | | |  | Sports advertisers care about reaching the right audience, but many of the current approaches they take to find relevant audiences are ineffective. Digital advertising was meant to address this, but too often, the audience tools used to target consumers are just as broken as the spray-and-pray model of television advertising. Entire
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