Italian designer Bulgari is raising awareness of its Bulgari Man fragrance by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
Luxury brands that can consistently produce timely and relevant email messaging stand to win big with high-value subscribers who prefer frequent communication.
Global tablet shipments surpassed 4 million units in the third quarter of 2010 and Apple was the clear market leader, capturing 95 percent global share and beating Android into second place.
Today in luxury marketing - Marc Jacobs, Tory Burch design Bloomingdale's shopping bag; Selling to China's luxury market 101; How online private sales work and how businesses can get involved.
Catchy title, eh? Now that I have your attention, let me tell explain why 2011 is not looking so bright. And then let me explain how the industry can prove me wrong.
RSS
