Luxury Daily, November 15, 2011 – Social shopping is the future of ecommerce: Tory Burch

November 15, 2011

Today's headlines

Internet Social shopping is the future of ecommerce: Tory Burch
By Kayla Hutzler
	NEW YORK – As social shopping and Facebook commerce begin to take off, luxury brands need to realize that social media is an outlet that can be leveraged to help marketers learn about their fans and reward them, according to fashion designer Tory Burch. Entire article

Multichannel Simultaneous innovation key to burgeoning growth: Barneys exec
By Rachel Lamb
	NEW YORK – Rather than deciding to work on one or two developments each year, Barneys New York prides itself on working on all facets simultaneously to move forward technologically and creatively, according to its CEO. Entire article

Internet Montblanc uses new microsite to open timepiece ecommerce to US consumers
By Kayla Hutzler
	Montblanc is emphasizing its timepieces, rather than its iconic writing instruments, with a new ecommerce site and a microsite dedicated to the 190th anniversary of its Chronograph watch to celebrate the first time that U.S. consumers can buy watches from the brand. Entire article

Mobile Tatler channels luxury lifestyle with restaurant guide for iPhone
By Rachel Lamb
	British society magazine Tatler is moving the luxury lifestyle from print to mobile through its Tatler Restaurant Guide 2011 application for the iPhone. Entire article

Advertising Jimmy Choo: Mellon departure may force redefinition of footwear brand
By Rachel Lamb
	Following the abrupt departure of Jimmy Choo cofounder and creative officer Tamara Mellon and CEO Joshua Shulman, the footwear giant’s success and brand reputation will rely solely on their successors. Entire article

News briefs Ferragamo, LVMH, Lexus and Estée Lauder – News briefs
By Staff reports
	Today in luxury marketing - Salvatore Ferragamo profits leap 85pc; LVMH partners with Central St. Martins; Slow-selling Lexus HS 250h already getting the axe?; Evelyn Lauder dies at age 75. Entire article

Columns Inviting opinion pieces on luxury marketing
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

Columns Google: Ten recent algorithm changes
By a Luxury Daily columnist
	Google recently changed its search algorithms that may affect marketers, retailers, publishers and service providers. Here are 10 tweaks designed to keep Google and legitimate marketers steps ahead of those who game the system. Entire article

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