In a surprising finding, traditional department stores sometimes make more effective investments in online content and ecommerce than pure digital players, according to a new report from L2.
Increasingly, affluent consumers are foregoing luxury goods for travel, with 80 percent choosing an experience over an item, according to a new report from Martini Media.
Since Facebook and YouTube introduced 360-video along with hardware devices from Google, Samsung and Microsoft, marketers are stepping up efforts to leverage virtual reality to connect with consumers, showing the technology's potential beyond gaming.
Luxury Daily's live news from Oct. 30 - Louis Vuitton pursues innovative edge via hackathon; Veuve Clicquot honors tradition with Day of the Dead celebrations; Mercedes seeks new retail talent through recruitment campaign; Ritz-Carlton Shanghai delves into local history through architecture.
Today in luxury marketing - Maria Grazia Chiuri and Pierpaolo Piccioli on the "personal touch"; Lanvin staff protest Elbaz exit; How Roger Vivier’s designer defines luxury; Luxury lingerie maker La Perla bets big on Hong Kong.
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