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Luxury Daily, November 20, 2013 – Chanel expands on its history with costume docudrama

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November 20, 2013

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Chanel expands on founder’s legacy with costume docudrama
Fortnum & Mason inspires gift ideas with designer-centric event
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Webinar on Dec. 3: Luxury Outlook 2014: Up, Down or Flat?
Lexus recalibrates December to Remember TV spots for brand continuity
Porsche Design refreshes ties with BlackBerry to launch crocodile phone at Harrods
Louis Vuitton highlights gift ideas on interactive goose game
Astley Clarke links British heritage brands for 12-day social media giveaway
Brands keep competitors at bay through repetition in December Tatler
Vacheron limits Chinese Year of the Horse watch series to 24
Qatar, Kering, Daimler and Rolls-Royce – News briefs
Outdoor Advertising Association of America pushes standards and best practices for mobile and social media

Internet Chanel expands on founder’s legacy with costume docudrama
By Sarah Jones
	French atelier Chanel will debut a new film focusing on Gabrielle "Coco" Chanel’s return to fashion in the 1950s following World War II, directed by the brand's creative director, Karl Lagerfeld. Entire article

In-store Fortnum & Mason inspires gift ideas with designer-centric event
By Jen King
	London department store chain Fortnum & Mason is inviting affluent holiday consumers to its second floor for an exclusive event where designers will be on-hand to introduce their merchandise. Entire article

Advertising Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
By Staff reports
	Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue. Entire article

Webinars Webinar on Dec. 3: Luxury Outlook 2014: Up, Down or Flat?
By Staff reports
	Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 3: “Luxury Outlook 2014: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Select NY and Bloomberg Pursuits. Entire article

Multichannel Lexus recalibrates December to Remember TV spots for brand continuity
By Joe McCarthy
	Lexus is injecting some of the zest and energy brimming in its "Lexus Design Disrupted" efforts into the traditional "December to Remember" sales event to marry two sides of the brand's image. Entire article

Mobile Porsche Design refreshes ties with BlackBerry to launch crocodile phone at Harrods
By Joe McCarthy
	German fashion label Porsche Design is furthering its collaboration with BlackBerry for the P'9982 smartphone and a crocodile model limited to 500 units that will be sold at British retailer Harrods. Entire article

Internet Louis Vuitton highlights gift ideas on interactive goose game
By Sarah Jones
	French leather goods and ready-to-wear brand Louis Vuitton took the conventional gift guide a step further by creating an interactive game to help users find gifts for their loved ones. Entire article

Internet Astley Clarke links British heritage brands for 12-day social media giveaway
By Joe McCarthy
	British jeweler and retailer Astley Clarke is distilling the heritage of six British luxury brands in a 12-day prize giveaway to accentuate shared values that may endear the brand to consumers across product categories. Entire article

Print Brands keep competitors at bay through repetition in December Tatler
By Jen King
	Dior, Gucci and Chanel relied on repetition to show a range of products in the December issue of Condé Nast-owned Tatler and remain in the sights of readers as they continue to contemplate their holiday shopping. Entire article

Events/Causes Vacheron limits Chinese Year of the Horse watch series to 24
By Jen King
	Switzerland’s Vacheron Constantin is targeting affluent Chinese watch enthusiasts with an ultra-exclusive timepiece series that celebrates the Chinese New Year Feb. 1. Entire article

News briefs Qatar, Kering, Daimler and Rolls-Royce – News briefs
By Staff reports
	Today in luxury marketing - Qatar: fastest-growing luxury market; Kering takes stake in Tomas Maier brand; Daimler seeks to revive China operations with Beijing auto deal; Rolls-Royce voted best British luxury brand. Entire article

Columns Outdoor Advertising Association of America pushes standards and best practices for mobile and social media
By a Luxury Daily columnist
	The Outdoor Advertising Association of America recently established standards and best practices for mobile and social integration with out-of-home media. This paves the way for a consistent mobile integration with OOH ads. Entire article

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