With Black Friday fever in the air, it can be tempting for luxury brands to try to capitalize on the rush of traffic to retail stores post-Thanksgiving.
Department store chain Nordstrom is the top-rated luxury retailer, according to findings detailed in the Luxury Institute’s third annual Luxury Multi-Channel Engagement Index.
With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period.
Luxury Daily's live news from Nov. 24 - Cartier proves diamonds are a girl’s best friend via social film; Burberry casts Regent Street consumers in Google-backed film; Royal Copenhagen shares holiday visions in table setting effort; Michael Kors gets wrapped up in wrapping to underscore the season of giving.
Today in luxury marketing - Paris museum to showcase 300 years of fashion; Why Michele's Gucci will not go on sale; Tiffany profit misses estimates as strong dollar hurt sales; The Plaza penthouse's asking price just dropped $10M.
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
Whether it is because your budget needs to get used up before the New Year, or because you want a cut of the consumer holiday spend pie, I suggest keeping the extra spending this time of year to a minimum.
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