LVMH's Louis Vuitton has acquired Balenciaga's creative director Nicolas Ghesquière Nov. 4 as artistic director of its women's collections to fill the gap left by Marc Jacobs.
Russian jeweler Fabergé is showcasing the affluent lifestyle associated with its fine jewelry through a social video that sets different components of its latest collections against a sophisticated backdrop.
Many luxury automakers continue to yield strong sales numbers throughout 2014 as both mature and emerging markets increase demand and new models buoy product lines.
Spirits maker Chivas Regal is beginning a new partnership with Latin rock band Mana to give its followers an inside look at the band’s artistic process.
French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.
Italian automaker Maserati targeted affluent female consumers with an appearance on the American modeling competition television series The Face that placed the Quattroporte vehicle at the heart of the episode.
Today in luxury marketing - The world of Oscar de la Renta comes to Bloomingdale's; A prince among pilots; Mercedes dangles bounties pushing dealers for top service; Dubai luxury housing firm seeks $500M in London listing.
The uncertainty over the FCC's TCPA rules on SMS/MMS has caused much angst in the industry, and the potential misinterpretation is leaving marketers feeling vulnerable to lawsuits. Therefore, we have decided to take action.
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