Luxury brands such as Louis Vuitton and Marc Jacobs are spending significantly more on advertising this year as the ad market rebounds from a disastrous 2009.
Lexus is promoting its 2011 IS line of sedans with interactive rich-media units as part of an exclusive launch sponsorship of Esquire magazine’s iPad application.
London’s Harrods offered in-store and online discounts for shoppers who signed up for its rewards program in a move to bolster its customer relationship marketing.
Luxury brands need to be using online lead generation to reach out to consumers on the Internet, according to research by Econsultancy and Clash-Media.
With mobile’s ability to be nearly instant at communicating a message or offer, it becomes a must-have tool in retail sales. But beware – there are some major pitfalls in mobile commerce.
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