Affluent consumers are six times more likely to cut back than spend more on luxury products and services through the end of the year, according to the Luxury Institute.
Gilt Groupe’s travel brand Jetsetter is ramping up its year-end strategy with plans to launch a dedicated holiday gift store and a mobile application this quarter.
The European Cultural and Creative Industries Alliance opposes Google’s new European trademark policy and argues that it could lead to trademark infringement.
The luxury automotive sector has outperformed the industry at large in 2010 as Audi, Porsche and Mercedes-Benz all increased sales by more than 20 percent year-over-year.
Personas have become a cornerstone of effective digital programs. Yet, as a steady stream of new marketing mediums such as mobile bubble to the surface, our use of personas has not changed.
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