French jewelry house Boucheron is letting consumers find out how the brand’s products look on their hands from the comfort of their homes via a new augmented reality Web experience.
American home furnishings producer Steuben Glass is advertising in digital women’s lifestyle publication VIVmag’s new iPad application as part of a rebranding initiative.
Upscale watchmakers such as Rolex, Louis Vuitton and Cartier are reaching hard-to-engage affluent male consumers through advertising partnerships with Conde Nast’s Golf Digest magazine.
Barneys New York will kick off its national “Have a Foodie Holiday” campaign by placing food-themed window displays at its retail locations in celebration of foodie culture.
In considering the customer-care uses of SMS, it is important to recognize that customers take a holistic view of the companies with which they do business.