Department store chain Saks Fifth Avenue is rounding out its omnichannel offerings with the launch of its discount store Saks Fifth Avenue Off 5th’s ecommerce site that is likely to attract aspirational consumers and possibly create brand loyalists.
Jaguar Land Rover North America celebrated reaching 1 million Facebook likes with a video that features employees sharing stories and expressing gratitude, while Bentley Motors is engraving the names of 25,000 fans on its factory wall in Crewe, England.
German automaker Audi is attracting brand enthusiasts with an open-ended iPad application that delves into brand history and lets users investigate the new Audi R8 model.
Chanel, Ulysse Nardin and Blancpain advertisements cater to readers' hobbies and interests in the October issue of Robb Report that features the publication's updated timepiece mobile device application.
Today in luxury marketing - Arnault pits son versus daughter in LVMH succession test; McLaren is breaking even before the planned expansion; Carmakers go after Gen Y with compact luxury models; Asian route to the top at luxury brands.
On the eve of Google's 15th birthday last week, the search giant unveiled an algorithm update that had marketers on their toes on the effect it might have on their Google rankings, leaving some panicking that "SEO is dead."
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