Multichannel
October 1, 2013
By Joe McCarthy
While most luxury automakers have rich traditions in the racing world, how thoroughly should this history be woven into a brand's image?
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","iv":"e13faf205536129df6c1290e46110945","s":"3299b161c82414ab"}
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