| | Jewelry Van Cleef & Arpels finds most authentic influencers in employees  |  NEW YORK – Similarly to many luxury brands, French jeweler Van Cleef & Arpels is very meticulous about its authenticity on social media, and part of its strategy involves looking to a unique source for influencer marketing. Entire
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| Retail Luxury brands need to embrace Chinese cultural norms: Dealmoon exec |  NEW YORK — As luxury brands look to attract high-spending Chinese millennials, a streamlined, mobile-first shopping experience and product recommendations should be two priorities. Entire
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| Automotive Cadillac does not cast off its heritage when looking to future FREE |  NEW YORK – Heritage brands have the unique opportunity to cater to consumers by tapping into their deep history, and while navigating the past coupled with the modern age can be difficult for some, Cadillac finds a window for innovation in this juxtaposition. Entire
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 | Retail Farfetch uses its global platform to celebrate a diverse community |  NEW YORK – Through the use of the Internet, brands and retailers such as Farfetch are able to create a truly global company, but what does this mean in terms of appealing to the luxury fashion consumer? Entire
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| Marketing Invest in customers, not technology: ABC Carpet & Home exec |  NEW YORK — When introducing consumers to new technology, luxury retailers need to ensure these initiatives are both meaningful to brand identity and intuitive to affluent shoppers. Entire
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| Real estate Omnichannel strategies central to supporting Sotheby’s Realty identity |  NEW YORK — Luxury real estate broker Sotheby’s International Realty has turned to creative marketing solutions to sustain long-term relationships with its customers. Entire
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 | Classic Guides Luxury Women to Watch 2019 |  This year’s list of Luxury Women to Watch 2019 features honorees who have set ambitious goals to achieve in a luxury market that, while growing, is also challenged by rapid changes in consumer behavior and technology. Entire
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| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE |  Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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 | News briefs LVMH, Burberry, Vogue, Fratelli Rossetti, Versace and Jaguar – Live news |  Luxury Daily's live news from Oct. 15 - LVMH sees 180K visitors for international open house; Burberry adopts drop trend in monthly series; Vogue Fashion Festival tackles industry’s “new frontiers” in Paris; Fratelli Rossetti shares love letter to iconic footwear; Versace picks New York for pre-fall show; Jaguar opts for standing out in feline effort. Entire
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| News briefs European luxury, Zegna, private planes and Jaguar – News briefs |  Today in luxury - How Europe has become a powerhouse in luxury; Ermenegildo Zegna Chinese demand slows due to trade war; Luxury-jet market is so hot that even used planes are selling; Jaguar considers transformation to EV-only brand. Entire
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| Columns 3 ways to reframe luxury brand touch points |  The following three strategies can help companies transform their brands and redefine how they connect with the modern consumer across their lifecycle, spanning pre- and post-purchase, and building long-term loyalty. Entire
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