NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
As the boundaries between digital and social platforms continue to intersect, brands have worked to seamlessly integrate both mediums for a winning formula of consumer engagement.
NEW YORK – After bringing the beauty counter experience online, Estée Lauder Companies is turning its technology focus toward incorporating digital into its offline channels.
NEW YORK – A mobile application needs to serve a function that is unique from other touchpoints to give users a reason to download and return, according to panelists speaking at Luxury Interactive 2016.
PALM SPRINGS, CA – An Applause executive at the Mobile Shopping Summit 2016 detailed the software testing platform’s report on the top applications on the market, explaining that providers need to fundamentally delight customers.
NEW YORK – Looking toward the future can seem daunting for marketers, but anticipating the post-digital era brings forth opportunities for tomorrow’s brand leaders.
Luxury Daily's live news updates from Oct. 17 - Karl Lagerfeld enters licensing agreement for branded hospitality network; Yoox Net-A-Porter invests in technological foundation via innovative workspace; Hermès heads to Nordstrom for first accessory shop-in-shop; Jean Paul Gaultier goes on Latin American Snapchat trek.
Today in luxury marketing - Roberto Cavalli employees take action; Giorgio Armani to attend White House State Dinner; Donald Trump’s Washington hotel shows his brand is sinking along with his poll numbers; United States' hunger for luxury housing may finally be satiated.
