Luxury Daily, October 25, 2011 – What value do fragrance lines add to a luxury brand?

October 25, 2011

Today's headlines

Advertising What value do fragrance lines add to a luxury brand?
By Rachel Lamb
	French fashion empire Louis Vuitton is slated to launch its first fragrance in the near future and by doing so is stirring up contemplation of the true value that brand extensions give to a luxury label. Entire article

Internet Saks Fifth Avenue steps into Tumblr with shoe-centric blog
By Kayla Hutzler
	Department store chain Saks Fifth Avenue is going a step further to promote its footwear department with a Tumblr account dedicated to its flagship shoe salon’s 10022 ZIP code. Entire article

Internet Lexus continues Pandora partnership with campaign-focused banner ads
By Rachel Lamb
	Toyota Corp.’s Lexus is continuing its partnership with Pandora with billboard banner ads and animation displays on the Internet radio service's homepage. Entire article

Mobile Mobile apps lack traction for holiday campaigns
By Kayla Hutzler
	Mobile tactics such as SMS, optimized sites and QR codes are a better use of budgets rather than developing an application for holiday shopping, since affluent consumers are probably too busy or do not care enough to download a separate, branded app for this season. Entire article

Advertising Norma Kamali gains 21,000 Facebook fans with 3D campaign
By Rachel Lamb
	Apparel and accessories designer Norma Kamali saw 21,000 new Facebook fans and 225 million media impressions for the launch of its 3D campaign, designed to acquire new social media fans and drive Web site traffic. Entire article

News briefs Tiffany, Louboutin, DKNY and Karl Lagerfeld – News briefs
By Staff reports
	Today in luxury marketing - Tiffany files brief in favor of Louboutin appeal; DKNY PR girl finally reveals her true identity. Entire article

Columns 5 tips for mobile marketing success
By a Luxury Daily columnist
	With so many mobile channels, strategies and tactics to consider, the ideal mobile path forward will be different for each company based on their unique situation and objectives. Entire article

Luxury Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

Subscribe to email newsletter

Luxury Daily | Homepage news RSS feed

Scroll below to see newsletter