LONDON — Brazil, Russia, India and China are not yet having a noticeable impact on the wine, yacht or real estate industries, according to a panel discussion at the Luxury Briefing Wealth Summit 2011.
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
LONDON — Luxury brand marketers need to stop thinking of the affluent population as one group and try to understand the different cultural aspects, life styles and spending habits at play within the various levels of the world's wealthy, according to a presentation by Ledbury Research.
LONDON -- China is the No. 1 market in which luxury brands should currently be focusing their attention because of consumer desire to both buy products and invest in upscale companies, according to a panel at the Luxury Briefing Wealth Summit 2011.
German automaker BMW is promoting its electric i3 and i8 models through a solo sponsorship of the AOL Editions application for the iPad, linking consumers to branded content such as videos, images and the Web site.
Not long ago, consumers seeking help from brands might have been satisfied by support from a call center rep or with text chat on a desktop computer. Those days have passed.
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