Research
April 30, 2014
Consumers respond to brand-produced content
By Joe McCarthy
Although digital media is usurping more traditional forms, television, newspapers and out-of-home advertising still hold considerable sway, according to a report by the Shullman Research Center.
{"ct":"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","iv":"74a59aa9be67ad9dab7aa97bd4de26b4","s":"b90e5ca2bddebd4a"}
Share your thoughts. Click here