Research
April 30, 2014
Consumers respond to brand-produced content
By Joe McCarthy
Although digital media is usurping more traditional forms, television, newspapers and out-of-home advertising still hold considerable sway, according to a report by the Shullman Research Center.
{"ct":"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","iv":"655398724a25befd351e12ffbf39bcd7","s":"4a236c77c86ac9f9"}
Share your thoughts. Click here