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Retail

Nordstrom taps mobile to bring personalization into stores

October 19, 2016

Rendering of Nordstrom's CF Eaton Centre store Rendering of Nordstrom's CF Eaton Centre store

 

By Brielle Jaekel

PALM SPRNGS, CA – A Nordstrom executive at the Mobile Shopping Summit 2016 detailed how the department store chain leverages mobile to personalize the in-store shopping experience.

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  1. Ownership is dead. Long live usership
  2. John Varvatos looks to London to expand bespoke awareness
  3. Black Tomato offers luxury travel without the long haul
  4. Bleu de Chanel dives deep with new campaign
  5. Crystal Cruises entices bookings through brand-exclusive experiences
  6. 10 key trends in luxury retail
  7. What impact will a Trump presidency have on the luxury market?
  8. Luxury brands face crisis of meaning
  9. Chinese travelers want personalized service, embracing experiential: report
  10. Neiman Marcus digitizes beauty demonstrations via Memory Mirror counters
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