August 18, 2022
Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels
By Amirah Keaton
Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.
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