August 18, 2022
Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels
By Amirah Keaton
Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.
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JHLbUDxHBdyIocUymwiC0lPvkyWGY0P6eOoD2xHpI\/XGutqmhNYULpDg3x1SYuFwMJB5o5Dbnb7djIOaA9L7kw9\/TTBu24IahX4NNzA7MrQ4WRQmGDbNVCiIw1Q1KxTafmqs25LKxt1aKeVev0vdotXFdZn4lGwiclU+YgT0n\/hLm8SzNrn0Q\/wxeSQmvIC5OJH+bk1lTzN\/VpQj+rT\/d+P9ic7zg86NxHYBY6l1TH5I85ynt1cryx9vdtafL1LGWKW2yctobJQs9MLbwJtlJOxkbZsyZNuIdqqVUeQOdmslYUdzAaqOHGYukm+5HkWSeITiWXxkJbzPrnOzlKyYprfKKTqB2p4UWzyhgevPfGd2FtLkknENoPvADoc4lgYCdVnNT88CYwJjB5CPp2IPp9N2DZ+vCw+n\/ZScKQjJQOs4wBZ9hR3c4pwWwkOe1t96nhYQLSDlmH97ab87B0pU7jhVde7WRrmhkmiotmWW4IuVMEGK0SLaOEIjqf71P6yqjaAgDeuZnG356Q1hDVKC2PRdyMC0svAagY7smYgrg0lCgnrz4bWUQcEpc8XbWsodWPQ4Eltboan4ZE2lHXqMdt0cBy5vUYPY+0lvPcJLM9r1we92mA6f+vf8Wlj8DwWWcU\/uY8G4VVehU5\/RAtxxCcwrM5umvl08QeuzTEopOnEpJTmOYKzsteOAgkC05Shb9Hv340ouvvp\/ZwwexjAvxgsTKueoEC\/JyOmIs05GsaCUMUqHx8gcBAQvbsSlACeU1m4lwRElILnlBppomrF04mEQ7yneOlj1tpUwb1O52Xn2gxmiEC3iqUIwW0t2OYEfgmCqb3GtmwVB+mAjQ+wIIrvjPDk04+vUqvzW57c9ErJRQ5IMMqrnneLt67oJlt3K5xC2chNkz1EIreDpOKkphF1cycAyK0k6Jmv2qmQFYkfrmq3XVv50Wqb8Q2bd77ZywQSWi6+h3l6jrKXvN\/XJ5Nl\/\/ePR5YDAoDAWyHVyLDjQdJWzteAa9LVopwgRXfL4xbnRuf4CzmvEq2zsau7fVSPaxTTk31TQ0SiT3ergtm3\/29MohYNRaTdVjv000jWfvAf\/etnwLTRSM0808KuQ7mh6hAWKvpsAviiZhxi5a0dPYfwYdzTslDGxlx1y+DZzjNJ642TSBR8l236+\/l+3JYaI5Ad1efMvuwbzgLKGZwGLIEL3mNdZ9t9dgx695YERG\/TSD08642hP+8Rq6ddDpEqgqrcpYXT3MhkpC5QJrWOWh3RV0oGrFdgVD4DMiJLm\/+B4BiLTCiJWVvn\/RK1L1Q9D3I1KDsNfhzfXwjYXwD48uDQxvKRL6vmKTNsDa6\/CITrg4E3Xnii+G4q2lBhwO7IFOJWpXORXBTQOt\/Ov8bFSifyTm6KJuUh36ftlrBLeCzvPSb5l0B2whnY+L5KrNdw1ab5wHGnkWG13t2+Q7LAsgu5eHjeDCI60iPn0S7HvPoiwGNemtD0UfaRubKVD7jDbuMbj6TXg+FjHP0fln3wFi3UIldEYzoP8WsQ7Y2pS1QFQ2SSW0Ollw5Qw9mlqfxQgFCWdwPeH2N8BuiPdS0CcyBQkrzqlE390m1tnAWn60A9PxXlf1PwMam6IpRkFkwsX47TH9KH4aHKR4jlH2ztgITPBQBNo2N6LgE48g3SspU0JHt+mvbh4Dg4HF1ATATUAgRXa1nkTbzhf38j9Cj\/1nVaE0yXlpxpelRuzVhkPw2ipRo2X2Bj4LtM19cQ12uf7trXBGJEPikTuZETe0ukkgWsTcjA8VPFXz7xJsZ3aYuS2z1CsAGPJQuu7gbOH3pDo7cOJLp5c4y9Iv4i3dXKXYQPMv0vhT3vZKKOkOR4K6BiFy1dM0wB4mJqHrOcKpCBOu7YsaNT52LzqSMfX\/cUe0cMRu8D5Gv1XYyqRfyEwjxXVguj4Sw6\/iFuo9k15doeKR2GSZH3fu\/m4zmF1jtFaM96VmGdm+syetYKCzSeDOmtiGDj+LrSetVPzf9ZGDG9soqJdo8R78IO452jV1Cw4smHq\/lfVFN9UIpfQPQM7h1GuRK6MfG0gpUYtCAZG0cktNAV+ljlIS3UMQpWc59mRlPs48H8AkrCSV1ZGURHyldTRu\/cOW74iXmXGCiMB0PCF\/3aVO35PjJgzGuVBHFrBzy\/\/iE+tMyvIIzvECCGCjJxpK5pyAv8GzReldvaLZMQetAMs6y7iqsTYgJ2VmBTr4ak2w\/o2V6GJOvKglOd\/hV4RlmgsPQxIC2swhXx2\/Hx1EIPuj3ND+JcBt2he1ul1AT6RSACOxnl9MeTgHqrk12J3Ui334plO07k05ibENs+aq+UK2GjjzEmHXJrdlmjATBw0oiGTMV1tzfz0ZItmJcv4u9T1ro7N+D0TiJ9Ex+NJl86pUrMi40r\/OlgBZ+MKxmVu6svHO7Bo+Z3IkzMhEoQJIJy+MfMN24qnuwAUCpI1hHvbiZLNG+Svb6XcLIgSH\/sifCZp1uR5\/UPdMuAko0lM+3W61ze3YoOgJPewIMeoxlSGDjiXZs5RWwzZOP8E7nT4Eglqi7csWeok\/uS\/+VnIKS5ORr\/XGI\/fNV7RKKjGPcx6Cn+2afmEl89yr4S05KPYSEbIsJUkdLUk2aCeH9dCKg0KuvpgFb8AHQcjA72kqgw48yGN662dT23nf3ZU8PLG\/fHkVrDmODir9UfjGGV7FNkE92kSq2o9ZQyVRJti4eIhU2Q1sCjYTpelzMDYwQEl\/NwdATifXTIYc8pHJlEzfC8tKpfTCNK2MNGvE3NULCYoZQbCf3ylOxnFTmmjiXgneNJyfWvuHG0z5Ucp5ic4ifcVFIWzLznELGc1lj\/N95Uhcs10U+LSAhlflAcZtu8BHhmRW+X4Xx2APFnkGMI9EwVOD6mHKTZTLOgNZinJJg1KnUERAzMtH8uiGTXrwfjOHWXPyPZ4bjOfDby7QnLqLbnaGM1m\/LFrySaNpcp9WrJvwDihBnml7q9EUTNeNMlMeA2bIJRWdfHpJt0Nytg7D5DmWmAOSCPnb8bSOjl7C2ZuIn004zZXzK7+ac+JPNe5SH2un7Ryee8MTjcwPNqlwqOI8p4O+GdkiNh92J1zAP7UwVrsidtkkBt1iMLiKQKPSgZWqCd+1OMJ7JJfBdaGaVxUROtANaBhYMwfU2rdlKvpfwBaOXHxVrHPpF7OXFFC3oBHF12hPTpKGESZ7MNS1fY8q\/rDWnmp5u5zR3tfBX6UDSHXukjamcuGu8+y7wSJsbP8cxwjmtTAAw5SLPQ+gpgsenZzLrLtYSoxByDzWyY8ynixsvRjgtuPYLVFBfDh8YePhiHomBkzpXrvQo5G\/6oGQekdUqo+kQjIeQA+2lKGK3fjvULWLVDyDCycvZ8wlkDyCunpkkagaZA3QByCcf4f+Pi7K\/YXHVCqHiE14uy2giUIt0hEFDhgfuqcEMnVLbT4yiExXvp5ADT56cGrkF4U7P0yCT2d03RU92iIMy9q0qGZDuG2lZc6xtJzSGJnB85\/V2Z6QLedlBR5Boqh1FVCXZiiO+u6qJ3rnPCaHKwYDLiDLpKxwAyP2\/eaqjn6Ak9iE4kvNC5Q8SMFTPw+C8KhKMbJYwiDnSSY\/7JxTdp2WsPQ5uaxHmCTnsZvctwTsQocT7Ptp1KDU6oAnScMgsMvhrrVw2hhvvkHW5Ye8wHfvYLB0s\/3f5xXOTMBa8GqVWzwXwPTSRBFlB6sfaI7UVnn2cAuGWWLw2bPykORjva6fnYJDjnccuirLwaHY9u2OlhIcca4EAHKOyv9O++p5h2TL1GOidGX8wZTD5A1kxE3vz9TET\/Yngr+sDKiNmqvIZ7RNjTMLfXUX5EJ\/oYw40O4EbJ6pRwQY5edVoU4kqpFFvvbbrRi7y1o8nELqza3oA5nRcOS08siQVfG90Kio1pzKAj9MHueIItUnYdKBRUu+7Ew\/LIbKBSPiQdQo4ul1fvbOy8DZ4KJRKHhZhTQbGOWL7Q\/2+ug+Q+XF1rjQegvxAq\/Fb56u8TYp05htOZs7W+lYd6G5zPP\/MxB1RPF4pKc4pv2e1MGaIdWaqvPNkdG+p7Y6DEK+2BJIoAKOzqj3IAWXzweXV+0AqvJ+YNxrdD4ofucj9aAC2Dt4ILHPk0O2OJRB80+bleoaIzZOL3weUCPwY0TCLE\/jlsloEbjl8Cq8Et0v\/MTQWQwZXbNvaVfvM4WsPVbhLBSv+woQNeXcolN1v+1GZRHJnMFVJ6qsFpwUCp9zKzHqNo1FZUkKRHpdgB0zrBIoY04xvto8H4\/xeB5jmAXC7an8SDxI9tITg4ntEL8X\/GvBHZa5WOO7y+hfgg0WuKYTkAWdD2z4s6O\/ODuEuNjguh3Hs6+0cPcZ0PniVKVo4Px2wOXbUhMHKPZakQy4KAIxdZtfonO5crwdS1d8yZCfyODUhn1h3YaDUMs1jMFfo3puAdrX4a4b5CoLA0KGM8Cn0y3yslB609BJxl\/\/AejprXndWUr0q4d4+XqdWwhEVsSIaADBPkv2IvB8YiKr2yWyAghS70cEWxQYJ8PjjBa4TDEqwlLt7WOiCG70pXTsIWA7zTfFalaUSX7rlhADE3XXspbzlq30MTpSPsH4O78mPXDa8r0vDjeqaRtezNi5raoctOz1ZZ1yH6exkavmCrEFkEfC10DKjFKozC08kZNjcXsPqkJ1SyEo8Ti6GJz8OtetCkfCYx4ROcOjbgaj+1ng0HSDnJvD\/3FQbUJRZkOZ3LtAObTUHY7Mvyo\/wqG95eW7tp2ZN7dTRZynyo8v0K8qGxg+HKUHxc4w2YoPAK+N12qDLIUHlrm4FariRYSfjZkWJTzNuXROyKqTh0BVXvV95D5jn4v9Eyofon4qa4CUgZAB1q4lQGYvrsNrFZqgzkFbP89aWYGXPKpW+PPSXfjcInP12ra7ilTiqt9CTPwCUgo\/hRbmZZT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