August 18, 2022
Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels
By Amirah Keaton
Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.
{"ct":"NWDzPaJxs+obFId43v7n\/\/afy7kT00R5SdVOkZPqf60h8BZs\/Z+m2YRiYa45t4n8RAeSQ\/luUA91XUZF\/BGx9r31eJ\/ljxbdbUr1Mn6gRUP95ta7Fq3NIgYYzqB8IxCN6lOV7TO\/KRCZbbMGWzCkmcH6M7rlxg2A5Ef2w5B5OIRqj69yMGEV9rMowHpV8UDhhH\/i3OJWVxnZepszLRbFdxt7nVt0mZIIc+EikZMFtxmkPpuSIBMkySuLZEaklGtfOH+mho5vDk8XWxZelLXuMaaGohJTxOLkXxDeP7HquGmqKIYCY4zgjGi8jRIA5aQiMEqv4m7a3gk8KY7FkvvHtNJvW\/mSOLDy3ptNOKzQPzOxSfH1VPJISyKOhNQVADmlJfTec3jSqGGE8KRr4bz06MHy3eYVszDTqxS1v+G9p+32nBiUUmhow0SSKJHfva6Cu\/nDNfISE\/i0CJWT65bEmPGMJpjFKMx55ZshevxCqAaDeR4JQM6QDC6\/tJTvh7Lyzxv3WQygzqKp5nIgG9Y+OwqBYHxjywzbqoSpThqe5lDnNVyA2f62X2XnIN\/ICx1dPL56TF5zH6Kv1yOyejAW95hN32zI8LQ2pRmRFyUp+02nB2ILfMvjG2N37nj3\/WNJrL1BDw\/zk1oZ4iQkt9oac63SPg3Suu2fUW++zdUrbNAT46ZNBsxn1pSPc\/1Bdc8H3O055fqZZZItAH5IvO\/vM6gadvDVwrNlR3h7viPzOY8HF82bfgKhIxJmXa6cNod6MVNMXLFDK9OL\/p9DXpHkC8FFzpAZcEL0GtlKSFCCj8woXhs1Ur9g16sFwwv3PvkzIUPCHbpqHYmrpHyhMHZ2Idf37C9bsutWjptDc+Ohha\/mG\/8hm5t5GNAyWPi2tUhGY5oX8eyWUy6mLesun50llkuAy8X8Sw4QiCXBvNydJ20ANfe+CXzDsWuYbD6ZROD0bfl8iNgfHq5xq9JK3ekrbok8quIoxBo7e2qSt845Lr9zZxkaApNr7jgNV7BSKlfw4IqWG6LX87NUwc+5vboi81YcDspRdKrNT2qyhki+WAD1DPc4LdB7npPdu3WcrcKuFt9zBY13jMWXh0oHbxXzOikp9klpIK14nlDFAxjhzC07tN\/efBDuomrynZ7pE2BKd+O+f2oPyakyPtVWV\/mgXfXXdIlqCfvwh0R5AT6yucTpn3AMIpZ4aQ0HwHfsWrOd\/QJck\/fH4+m42iNUz4mXg4jcXg5dUvrJG5VqPDZ2\/6E2Bk\/Vcrny9nxqwj9evtH5zXrqRjM9BbyY8SYW3MhOsqAFgPID4SnTNSanpljcrG4BZ6omR04Pa4hodgE4nfQcrRwfgjYUuxhSmUo5oriezjq41UDNa8OnpmdDGNTgvrdkZcFq2MqCL2FU7k1EDFSNivfSKMo2HnNIc\/CHBMjD77huzajBrrqDku0m0IPbUwRubHAus5xFN9tlXdk6geuH6BvcMcCI2Oh0qrMjphCiuQmGZhos1kmyz+MceA1zOfzCTxOvDPhtoJSDWj82Wzq4HTcCq+QxlH\/TzUrfNmSOSOqmoa2EyQVFDOS9cN+sbYLga4eAvjOVgTu75c\/QtR0i8u\/eXesQq8RFMdcJB2H5AGcmmTFx7LFXdMdz4jgIpsVwBUjNY2Q0DXpAh0r9EHBL3tFo0D06OAYB2cHgv5PY8Op9KBaXQ0GlpN4qB1Bc8mGNkuAbm6wINSf0\/4erdjRzf6NGtzE4OMi9RoTlOsKVlRDMzlpJi2aQkUdpW1xdt++1Ufvod7W3jv6RMJ1QnujYbS9SzmU09BMIt6FRa41Zuv24rCRmifoYmj3FeqFvj896Qbbzr06kJsXzZ61mK4YHCYrucItfnAtxp\/mcdmJICy\/jfD6mLhrnPc\/cCO53GGSXLGTTGDOYsK6bo3unAOX5pX+u1RI2NwWkw0y2c\/E\/XTLasnLHhlztlmi\/1gRWYqtxLbTQSQZcxE4W2RVERTMeRv5lK\/qgwfdvmB1GppvK8hwupZZawPUm0A3t\/OXa9LLFqfxggPdEQUlLQpIX77lKKzKihQruSM311ORD0lEOfuhivqZY+X8Am58keWo7DFD\/cbyOWt2ZN0y\/ku+jFk49ZoXOvYnBNwJHVR\/U8w45faPIf2XnuBKBa2WseIty0AMxLxXylrKEpaubZXQT+k\/JW03TUzJ25XQXmvMNr5WkmcY9qygi8UPVLSbzbc1xKDFvIVMbJfBPz5+DLQlwQdjTeEtIZwkKgSFOf8i2k1tIg2W++kQesQORUKa5JBQTFN7yYkK5418w9ibqz+u\/S8DAlMXngTbySIk+JmjTHDj3zrWUxyvMJ5mm9H4m6As63n2agj16+NnyEvjezDFyNtPETg8E1Il8\/WEddrDwtKLGsY0ekcfuqMSQFIgyOlu5b5qStA4\/iq5EYmrolny80E1pG7YJlRYvXiVkzE95hUzMaLiTWb2+NYvrnA+ZpSt55RUWnI23DJYQfHRvr\/v7M495cGg3G7JEmBUR3+2tsRP65baioe+mSgw5qfV7u0w9fWOTzWl9OEHqVxwbO5IyySYBkMskRByTSBycsE0G2uMdhgpn9f4Tl7JQrC6UjpY+2AALwRWyIWdhtIOzqeagnjIq6PAnEeTBZWNRpyVQ0N764KL+qETf3oC7KNSaHi2I6t5fPt7w9+B3jy3nulV+sxYMFZxpQJqTeaT3CCZkU5IJqAO0KGqZ471hgVJ++xMRhjJh+8Qpp34srKWyruHzVLInworsQLKSE6pIOwSUc6KhW0dhTVTkS\/X9SYHSJ5HmnkGhbLrS8DR2sx3HIJy3NC65GeP6RX+d\/NbZooFzpvfgArB2ErAilPy+8pkoDLzOoETyDDOnGnEquEM\/XCJoaX7zdZ+PhlX+QYhi0wjkRFQr3jxDgDbt2+7Zt8fnbXRYn+zo7wBZihqJD8\/478Et3MgALO+MEQUJVGF2qCk3zlZJB2x1hhvL0BiCkwSd3byuRAOBe5PzmEmOwGf2+xwLdCyvh6cKYGC8Mh8NuGXgxEZ6WNOLgGG6AdsmtqmANGSHjinQZxScZsj5l6hqtyR+OPWoHwrfDL1ikfvfo2vsffaQnos7vsibVSbWBKZqUNQ3C5qe9y7SHybBttlnPzVhE9wuz0r0jijCvtYj+JbCJgXjayZES6i8esvBqJPJgjpBECDOVJuBkLyamsWpLjuV9jo3e2c5Vc3DFa1alBrzw2VyeJvnHEVCPKhUq03+\/nigMD9eV+FlOXffL00FYzKgMShhmZVwN\/7w74+RSkugtQK0BJR1vX8EGdWEBUzl7vc17zvPyLRn0DNUPxrBjOKahvj\/9OwAqBaAYyTbQGZmF1oZq14UHFtwxEGSoMdSroTEN2E0TGmuBUDDuaEfdsnskEupr9q5OmqO\/uMD9iiPhOmZmg6ixjdVps+3Y7GJXlpMl5oAtJhkAUUY3nUUyKdFijyhY7YdV+V6cLau4OMp30hGdNur2BrhFZZGtr3G4iMFF3IqDJdBYiYjUfj2tFq7rIt6I\/2NDazU4M6f7mSAldrsR1hJ6PnVHgD5JvwOngiRvXK6GdQWQs1GRuWSgIippDq7pnPypP4YcwUdWYvko++3yhD+U6RzwlTBdKSWfHKokTcYCCU0nC2Jf2\/U1PzV9Igz0zTG1V0J+osOGfYG14lhsfrPebxULLX1qsUpu\/+Orwzy4A9Htg28QRyQZY4exM4rps3UjCm58JHTjIaBrUyS1WfgZY7kv9u3xk8b+LdwA4nvIF2jkyiZT7e7OBgpB17Jli60+3AF2bB7bHvzAII7JtS7g\/1nO60AAjzqC+Sb\/bBoNvMY3vyw5cabIpk2hMU9QrIxNcU3dQwj07I5wxlOLRhD8pG8fh2DH\/Xbhi8rcRb1z1WPXBE7a2+M3v3kCJ0lqpuYfveeD5RxAKTEDtyR7v5VjfMmtPRMJS9SXqdT9YePvfUXyu3Ple8BJ4EpnMMh5IX8ylz3Wwp5zdAlQehCOPmClzLc211Ggp6RaATKJhDxh\/q6oPMdrrGuNQvr+MsK6QF6t8vSThF+tkWGS\/fqvRUWOwu2BvIQYa6b506oxN3MJRGBioyta5MGLqHhapDsI7qWFfACxtFQ7ki\/J\/otLt0GE6Xkx8dOhxvx7o14Rh+iRtiQTqMeGmRMiikKsMgeQR2vfKwYWABMuGquRfLI3BprBZoTtSZuzTYL6M8gAAzeyhaxeHo8f2PbLIn007K8C4NaWGqRKMxaNNiWrhZbQyUKnPZUbtBZddOlOSqeAlZ\/9BIMAe5NIo2WFvftojM0y9uwnintLVeJ0VNMfiUKX6mcuD6NkYfNCc85NuYMg51lvaGsNtmftvofZBpmrUbqxrrtZRbWtcKTHgzKh3iqiEDeDtktDzJq9vxi5h4ckKGE3k+2CQHr1k1DEwvLeffKeqUqCa\/gOTOzMIfJ2w39l1sYKZBK5UEOfbufHABbdRP7m+n6Ge0LEEMIRWWUJp5ySLfyPwCD1mCMD1Q2yE7JGZHh0kpr0UsigtoOG73YalWW1gybJKpDEJSN2EtyouDTbSAX4yQ6o3GapxMCAoRBy2bdIO9fk2TC1xMdMRTV4Lk2VYB54k1nnI76QvgcYR8CnbSd5Y3pPT7j12s7RVkOpJgewrbxxSIoirxinUxUwRxr2ld0ix3TdQmtwhz11VFKcjsMtpJ+6PkPUWZJpfjgB7OGwE5Xh5ciigFZXjj7BtznfFnQ7Wimp9Dsz5joeeEHiMky4qRWslYfFhqdCO9dbUulv754CsoBYL1LXdV2WikzXI8nRevEZBvauh8Rpdf2AnqVLB1rP+r3yqR\/gGvUaFEWnJXCEATZCKlcy7Ey+hkAQApQXP0K6L56KnzHAJ4QBBOrE7lV2dzPgZ+hakqmkqWTVzVELIx7UFB8pLt2hVN9QQQUnE61i\/iuQQ5Dnmmb3k932yep3RA2PZJjnnnFkEggQbg0wB2UVunvOZh9xg8UqXDzRhZjmu0DE\/t43tyXBRRT3NR7jkrVJJsOU89gjf0oAY1346ciLpMRG5Jq8lKAzL+c53jqHF7VaNfebulzK+JDkY2SWWoAAYaWEpgRZNxl+HUoNU3cAotLr1E8PJlG55wwkCRN2WczYtEtC4IkRUYCHbRmy8PtvQV0uFrsDH\/nwQEKQ0cI7XjOd8D6QrlMvJ02FLyziVJT3MkExd+dUUBG18as2aerd5Dnu8vnSfUCcn3e98\/J42GyBLxF2Rv6gl6zK0Z2fUWc1KaF40NH0TnJa36vxfop91wiZYgbydVpTMuLPqgcL7MyFdMpkoDiD4K0lKnG4BAn4YZmIkxHf2PtuCfBM9x5m7oEH\/yAw6LdbzZPw+RoSKhKXa0AmhF1rMGW31uoOeeV3wJbmBDgtTbxFzzkV11WVIMMkaCI5cD4z3rPXmQlwl10af+prHemxToZKInlj3i+uQoeTxWF8oXXVWNXbe2vZC9UkKrEedQPkdq4ZnIG8jAgsQ6uS15rR8D4cASZn410EIv1w0EASrhUoIqWBCz89v\/WpqyXuUdT6GtKb4o6XjCBkeEL3DCNmQ\/U4mesvJtI1cUaoiuAt5ZoFUzU6bj02BYQEV+\/JizPUYxef39J2l8VyXD6LwWaZNE5esKycekpHVphB63EB7opbyk7\/fjMYPYqtBtaqyuA2d\/3L2OnjqAzzkAKG0O7EfiIiojg4jQtIS35ByFMBqtl5JLpvTSUITSO8toXprzHtj58MSlE60lXHRPMtzWgLAnsJ9aNj\/SRN93EKK63pOi1TsXANite+B0T4ac6ruanuxYFdfQ9aziKsPf5z+FH1PS0aAEIGq3Vn1PUE6ptFgkyaRNzmUNhG+SSLDRn6XV8w9D4ozw+onA+dGDzWpeg\/NZ2gwt5YGoLoBZiVHfnJVqm3u4qWC63Ew6u73FIoQHt6d3SPoxECn0lnDAVTZ0z9dRp1SqiOXlmcIz+fn86Bk\/sGDWcSu1Ro\/56\/Tl\/5W8Fi9FmrX4dmvb88OIZnaK9b8FfhdGpCdL3pU4NB5tcvMhVpYIbRUWwIIukzzSbFsv6CcH097EQZf5AhR47HHJIywewF+KqErTAi2OXAl5gLIbx\/p6rKMIf7NPRJIyotj7+frYt8WO5lenWGxNPDXCBWChnJW3a1unJLW6xTzmUHoFp7cVNOrZiuGsQskmq6vPEc7QhvlTE0NkQup+LQ5AZDtS8EO+1kqzoWgybBBDKtvBPXLi9XmPgWE8F90\/i96NJdhZITiLbV5S4yCMUcQbDOUdnoCw+Yp9IZZsEn1PsugNSO\/79v2+sgH0yw6+61A4fN17XXtah3RS+hyF4mt8gE2X7qIQG7LfiJOKrc6FkyST1of0YXgR31S5RZ8G2jCCvuMA2mWvv\/6hRWPEA4Ml\/aiDBS8dT3CeEOJbGYUvdsGYUgNY26qypfLLbhsIqpvIVhbSQnrwP9K0G465pY2+owcH5Gxy6s65psH\/7Z1EHKetr3OBBXLkFPjH\/RnkgeQm1FPHU5MPZJwnA0sHUGhslgMHBNHN2ESfiJfEuQpIGh19GfyE7m8C8T6l+2KwjEJ7m1VQuX+FEGBgcTF1TvfeX0CDrROFuZerj86yeNlKbowJm1Y3p249weWdbppr8L2T0ujh6J0rgzE5lMzSg3OPzd9D0CeCatwdVv\/gL3spz43rCALep\/uuSvXDrhGAiiBVUBtmZNG3XcWW0OxTc6j+YUJWVRjLrq0yMCUeCEZbw2x\/zhEZuELelGUzwCbuGZQ0JXLKX\/uftZfLHA9EY6tPaJ2iCSZj\/h5j18Qca2QpXddd5Vmgr+I6amIXIQIeHO+wPJx\/PY1nCLPouy8rQmidqKn3HzLGgUqyjA7ieReWkxa8Zc+HjHTx+AxUAkl6HwnbOduUls10W7NigYlC18d13EmTeKoRE5s5dejuITqzGDESlEU\/KJ2OZQDv94Ni1XP7CWCN5fVa2mQA+yObhgXYEmMvwTdMKEN0HBNRLY9CdnB38P71NSiGsoq5QiAoD8ew+f1kZHzq6n6UlCC1iGdL+urU521bhVuGhjyv6G8ZYc9dWFH9ZBDbMFvsa7cst0GuT0rKXP2a2ToHqSII1iZuRAfGmgHa4rdjiMpCDxkLPvggvYVHEYKaAztPXMwUNXKkbwZvm+urUDtJjxyT5uvHy1fF1KaS7gPJlTNs0Tkgt5kF8\/UmQn5jnh3UB1JGSswo6kOWsbQ8fS5CEFPgMrlPP\/P02BmKnUbfb\/N4V9ctFHoDRW1wgpw7U3\/OmmvHmTgR2Z8aLk6GQ7OlvyBnLXgQ4AnyjhXTu5382StUpqDNbHThvfun6YfpZvNt5XdCeswQ1Y67SoI1r\/t2CrrfEyLOjq0jYD641w9ggQK++W0FyFDF5v71NRceKmSeyJWQD+N7j9iHH6jChpF+eH9555+baKsb1ZKWTn7QHLXOF1EejYSp0lwAspbnXZ2Z3tfPQlgN9Zhwpdm0om6zyINu\/9K7f43urQiVvqhv+DtHpM7z4j2WeKJyAV5ZwKCVuUMyjmiI+14WOSFtmJJpS1fsXzpl1XA4sUkSjz0LDU7gQMF8CKsY16s8xe2Ep5AwV7E0xVjtOAVDlbkv\/OXwq9buuPiN4BKL2mIAesrvnwhjyOt+tGEaR\/m2kbM40+4xCoi8MnbVuUKiy\/HtvkyQ3wnF4dTyh2w5XD8IxMYWuD215+IVNbrj59Cd3WVPvjULTS8P3Nu+wEGXxAlQsIZUrskMta4Ao+2vKRRwnhTGB8w3BTVqrMRqw5y8Wul3FViLjGl954KLhzRY1J66BAL5HpkQ7lljZvVeE74b2xryKVzlfi+eai1YPKXJqR+nA8oyuX4MM+\/auqrXcQWEtA6ZoTkWkb6VBgVTC6pvviVomdbyS5\/T8GqtlsbLbJ3X8solfILo8Z9lJpG7k5dGZTTvGgzZzcOaf+J0VDK7kS9puP1H\/Fb\/G8aEMJppXAhvZjj3E3rfRTckSGLcRVsWkWuwSLrsm0kpmUzm0ooTIx8fcR0Alnx5E7iYGN0PR2DfRVuZciEJIoqwe1r7bkDrUNth1je4GOnPXhlepIBQnAulJ1fcQq5uQM+UbssXm0dJ6DzcJkUl5yua17OQcYpBLYRAIuOMzEhwzaTQCb5Gy7IP7nX\/XJgxkJv5j2BtrbR+GJ7iwikgYf7TFtSXr7p52\/8Z9vCx36PMOWRnI+p8\/s7nmLDXzINqpCGi7N+1nQ+6kZy+0JhJcOvnk3Y3+sRZL9FkBtMbj41rl13xD\/HgOEFBTkfj5FS6hyqb1DyXHujLyieJ9K+PJrJaBlGQx4jtQ6iP4BeDWxdhhSideL02jc6hiYxtMnmUFwDzcwFTBa0xGIDH3coQfyrcp2phYTfViVR\/NF7UXBqkARIARWqgAKxyImy1fnspG2uG\/f+3JpwibqJPL1civvOTqAWio8XWgU+HDwCBH4dDH0gwdN3VxnnkhbCoWzde1mPYjUyTw6J5g0SujTXnUAZnp2VHY7ILkgBnN+Vv9Aum0ul9\/6cDloux1ZSEEbuiHZrp9k\/IOgSlS9vM0Ggsl+cgJFdHqfV6jkHoTObojyBMWs9nfOxadW4\/0Bxv0B9LQ7jcbsyOTGCWaCo57EZcMIbYkMkmVXegaWwtLxXkE0LuAeSeJSLTJP2uZiHARk2DRt5sVbvLda8BsXelFMHxxNDvC5Y+oB1GzS7dGqj6WfoYznBqIObmJ6A5ez7a5PL355jCQdComInef4Qd2q8ssSqP\/x\/2qhp5i1wAjrPAdqbxdEh4Ctr6wMRMSsja5+jExT\/VJIP2d5IJ\/z8XAyxmiFYX3xhyz7KPunLkNbDa1oVu8gXUMWlXWV6\/v126Mw4wbj43vzlCZUsshEmm6oilVVlQa12UpQvw8IKPi4cAyqwymRZx2OX8VU6eC6OFOGDeePwfMsK2Hd8V3ptXbOHB3KQEo6HTR7WKtkSMMGPGBsnfPsqZv9zbpyJkwiK+NY8vcCrAdYLNjnhRixaA7zo5PGb9pbFLmIl6iTOJPXRG\/8hC7LjniND5mtG12OOGFEycjwgmhAUrV0lV5tJQpU3AwSDWehR7XgmDm2iN41FyjPJoYlsdtIdbVdxKkg6ab9FN8REkEi1r+U1aa8ttbob+hutNp5EV4T4EIS75DkPcTC+xxntl9hUgM\/3qQ\/5OvwioiahZpaLeNTkY\/hvQmZeNFIyOLyrp17kGugLEbz2Sx2ZymroHy3uaIE\/RDxmwbd+OSHbhcvOL0NsdCVbs2Rky59AsXhyQXt9CiB+5Y3+Kc9TGaFyk6PHdC6pbYfX+RpWJuto7pNDlELj\/Spkiolp27fdPt7G8CypV+1I5x94Rj7rd+7+STBqw2lCoTVRZZJtIHhmgZPMkiv4lZvlki6tTVVghl35j8JGdEoNAlWKMa9w1oJ6mlaBKrh3+PAKlfzE0dAMLMs5t1bQGSHjlxLV8Omss3bbdROaCTtq\/CQkC6\/vQjhbk\/sTAvA2nBzyBO13Vqi0izsUha6QuH2WN2OLuUUkf5djpbh49mtQtfyA2xDK\/iC84XEueQxxuf8XsoGsOsdQpaKbXFKHQnQVhjtEY01LjnH3HejjfyMJbznA6W9tf\/Iqkg7C3aPCnJQXAWeMdIU1F\/gvzi0Te0pwAkoizZ5f3tYnhX0\/Q4KMstMrpw4DWlfL\/5ySy4yLJrLOsXSPDBbJxfThk91pCUO412XB2e61T7Fa\/kmcxa2LI3l7RQhPnUbpo5mCWuB\/VN2NkQfnVn9qPgCn73ux2TvsbLl7mkx1ggWvUaQOWD8lk49FRbuaP7p+axp5iX+zS59jzvdZUatsRIEy6OxXKZPd\/mKJokPBvyfWQT0XUR8TH3n0v2FQDe2qhsBoIVvbRKEKtnnZcUK1n+1PdpjMt2DCJgKfzI2ZY4Iqb53H+89CBpa3xiAaAP3bg4oRv1O9DsffkLmS+l","iv":"c9113a2331102fd90b8672e58a8359b8","s":"b8b1690cc2450e84"}
Share your thoughts. Click here