August 18, 2022
Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels
By Amirah Keaton
Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.
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