August 18, 2022
Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels
By Amirah Keaton
Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.
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